#GivingTuesday 2020 will Set New Record, Surpassing $605M
Based on Whole Whale’s 2020 analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $605 million will be raised on Giving Tuesday 2020. This will be an 18% or $94 million increase over 2019’s record-breaking year.
This year is less predictable than 2019 due to a number of factors that we see impacting giving trends. Some of the negative indicators that will slow giving on Giving Tuesday:
US Unemployment Rate is around 10%, meaning more people will be more conservative in their giving.
Election year giving traditionally doesn’t impact nonprofit giving, but this is an unprecedented year for online political fundraising that may pull the oxygen out of the giving room.
The current Q1 Giving trend down 6% according to the AFP due to COVID-19.
May 5th Giving Tuesday to support COVID-19 may have moved giving away from the end-of-year brand push.
Disaster giving for the west coast fire and hurricane season responses may fatigue donor’s wallets by the time December 1st comes.
Some of the positive indicators that may help Giving Tuesday results:
August/September searches for “Giving Tuesday” are up 80% year-over-year, partially due to the May Giving Tuesday Brand push.
The Crypto Community is getting behind the day with #BitcoinTuesday.
There has been a larger amount of digital fundraising preparation due to COVID-19’s reduction of in-person events. This means that nonprofits may be more ready to activate their audiences online.
The U.S. is one of the most charitable countries in the world according to the World Giving Index (WGI), and somehow Americans always find a way to give even in the hardest of times.
“Despite the numerous negative giving indicators this year, there seems to be an inevitable spirit of giving that continues to build behind #GivingTuesday, the most generous day of the year.”
- George Weiner,
Chief Whaler, WholeWhale.com
A projected increase of 18% over 2019 is a more conservative estimate based on past year increases of 28% (2019 vs 2018) and 33% (2018 vs 2017) increases from the preceding years.
Find more Giving Tuesday Ideas and campaign preparation resources from Whole Whale, including Giving Tuesday statistics from past years.
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world organized by GivingTuesday.org.
55 Prospect street #301
Brooklyn, NY 11201
Whole Whale is a B-Corp Digital Agency with offices in New York City and San Francisco. For over 10 years, Whole Whale has worked with nonprofit clients to increase their digital impact.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release #GivingTuesday 2020 will Set New Record, Surpassing $605M here
News-ID: 2142168 • Views: 945
More Releases for Tuesday
Latest Update: Tuesday Horse Racing 2021
13:20 SUPREME NOVICES’ HURDLE Over the last decade, the Supreme Novices’ Hurdle, which has been shared fifty-fifty, is between the Irish and the British, is the opening Grade 1 at the Cheltenham Festival horse racing. Four of those victories were secured by Willie Mullins. His team is led by the current Appreciate It, who has been in the team for the last seven years. The last success was 13 years ago
EMART Asia Gathers LNG Trading Experts During SIEW from Tuesday
Kasper Walet, CEO of Maycroft, hosting Asian LNG Trading Workshop LNG trading is the next big thing in energy markets. In South East Asia, a whole new ecosystem comprising LNG traders, service companies and the supporting physical infrastructure is now taking shape. The 2nd EMART Asia, taking place during Singapore International Energy Week next week, from 23 – 24 October, will be the anchor energy trading forum, focusing on LNG Energy
Advertising Company Celebrates Shrove Tuesday
Shrove Tuesday saw the inaugural Camping & Caravanning Directory Pancake Race take place. The team had all been told to bring a frying pan to work if they wanted to take part, and Director Jo Gatenby laid out the rules. On her mark, everybody had to go out of the car park, follow the pavement up the hill and collect a piece of string at the top. The first one
11th Annual Fat Tuesday Tradition was a Success
Cincinnati, OH – March 9, 2011-- Multi-Craft’s 11th annual Fat Tuesday Event was March 8th. Nearly 150 of Multi-Craft’s customers, vendors and suppliers attended the bash, held at the company’s headquarters in Newport, Kentucky. Guests toured the facility and visited demonstrations of Multi-Craft’s newest equipment and capabilities including MC2 and new Xerox digital printer. “This year’s event was a great display of collaboration,” said Multi-Craft president Deborah Simpson.
Spread Betting & CFD Trading Commentary: Miners fuel equity markets on Tuesday m …
Sean Power is a spread betting expert and Equity Analyst at City Index (http://www.cityindex.co.uk/). Here, he looks at the financial headlines shaping trading on 18th January, including positive updates from the mining sector, HSBC and Burberry. "Equity markets across Europe started the day in strong fashion following a host of positive trading updates. At 9am equities market were in positive territory and approaching +1% gains or more. The FTSE was +73 points
THE SOPRANOS “UNCLE JUNIOR” LIVE AT MCFADDEN’S SALOON EVERY TUESDAY
New York, NY – After 6 seasons on the Sopranos, Uncle Junior, may finally have found his way \"home\" at New York City\'s wildest Irish Pub, McFadden\'s Saloon. Dominic Chianese, who played Tony\'s uncle turned enemy, Corrado Soprano, Jr, has a long and distinguished resume as an actor. At the age of 70 he released his first album titled Hits. A healthy mix of traditional Neapolitan