Caboodles Announces Brand Partnership with Caravan Stylist Studio

In celebration of its 25th birthday in 2012, Caboodles is partnering with Caravan Stylist Studio, an appointment-only wardrobe and beauty studio in the heart of NYC’s Fashion District. Becoming the exclusive cosmetic organization brand partner for Caravan from February through September 2012, Caboodles will display its line of cosmetic cases in studio for gifting purposes to actors, musicians, editors, bloggers, and influencers who visit. Caravan’s list of celebrity guests from the hot young Hollywood set include Leighton Meester, Selena Gomez, Kristen Bell, Ed Westwick, Vanessa Hudgens, Maria Menounos, Vanessa Minnillo, and Chase Crawford, to name a few.

Caboodles has stocked the studio with a variety of new products ranging from cheetah-print grande train cases, colorful faux-reptile and patent leather specialty cases, lace “it” bags, and the classic On-the-Go Girl Caboodle. Product will be replenished throughout the year as new styles and patterns are launched. “Caboodles is so thrilled to be part of Caravan Stylist Studio,” says Kathy Hurt, Caboodles Director of Marketing and Product Development. “The style influencers who come through the studio doors will be happy to see how we’ve evolved from a piece of pop culture in the 80’s to a relevant must-have beauty piece for today’s modern woman.”

Caravan Stylist Studio consists of a full makeup, hair and nail salon, a wardrobe showroom, and a lounge space with innovative offerings from the brand partners. At the 2,200 square-foot studio on West 38th Street, guests can have their makeup and hair styled, pick out a full wardrobe from dresses, shoes and bags to jewelry — and, of course, grab a Caboodle to go. The goal of the studio is to build more awareness for New York’s burgeoning Fashion District, while introducing key people to some of the more buzzworthy beauty and fashion brands on the market today.

Since 1987, Caboodles has been helping women of all ages ready themselves for life’s possibilities. With an extensive new line of grande train cases, specialty cases, ‘it’ bags and crystal clear trays, Caboodles creates fun, playful cosmetic organizational products designed to fit every style and need. The brand offers more than 70 products, ranging in prices from $5 to $40, and is sold at national mass and specialty retailers. Committed to the empowerment of women and girls, Caboodles is also involved in a variety of charities, including Step Up Women’s Network, Today Show Charitable Foundation and Boys and Girls Club. For more information, visit www.caboodles.com and www.caravanstyliststudio.com.

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Betsy Striltschuk
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This release was published on openPR.