Premium Headphones Market | OPPORTUNITIES & CHALLENGES WITH COMPLETELY DIFFERENT SEGMENTS

An increase in the sales of premium headphones is accelerated by demand from consumers for new premium features such as noise isolation and noise cancellation, which provide further strong growth opportunities in this market. In September 2017, Beats Electronics, launched new ‘Beats Studio3 Wireless’. It comes with new and proprietary pure adaptive noise canceling (Pure ANC) technology. Rapid urbanization and changes in consumer preferences towards the use of these devices will positively impact the growth of the market.

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Major Key Players:
Some of the key players operating in the global premium headphones market include Bose Corporation, Beats Electronics, 3M, Alclair Audio, Audio-Technica Ltd, Panasonic Corporation, Apple Inc., Bowers & Wilkins Group Ltd., David Clark Inc., GN Group, Harman International, Inc., Sony Corporation, Logitech International S.A., Koninklijke Philips N.V., Pioneer Corporation, and Sennheiser Electronic GmbH & Co. KG.

Premium headphones are widely used for various professional applications in end-use industries such as broadcasting, music production companies, and control rooms where high-quality sound is needed. Furthermore, the boost in the gaming industry has led to an increase in the sale of gaming headphones, thereby boosting growth of the global premium headphones market. Vendors are focusing on offering purpose-specific headphones.

Moreover, increasing adoption and usage of the internet and smartphones across emerging nations are creating lucrative opportunities for leading vendors operating in the market. The focus on the comfort of consumers, ease of use, and premium sound quality are of most importance for vendors operating in the global premium headphones market.

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The smart headphones segment is expected to be the fastest-growing segment in the global premium headphones market during the forecast period. Furthermore, the introduction of smart headphones that deliver outstanding sounds and superior ways to integrate IoT, augmented hearing, is expected to create lucrative growth opportunities for the global premium headphones market.

According to CASBAA, The Asia Video Industry Association, Asia Pacific was the third-largest region for internet videos and produced revenue of US$ 3.6 billion in 2016. Moreover, rising consumer disposable income levels especially in emerging economies such as China and India is likely to contribute to the region’s growth. Waterproof headphones are gaining traction in Japan. Moreover, audio device manufacturers in Japan are focused on offering premium price range gaming headphones. For instance, Panasonic Corporation’s product portfolio includes professional gaming headphones that offer high-grade audio solutions to gamers.

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The in-ear headphone is the fastest-growing segment in the global premium headphones market, exhibiting a CAGR of around 15.5% during the forecast period. In-ear headphones sit close to the eardrum, which allows deliver high-quality sound and seal the entrance to the ear to help avoid external noise.

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