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Yakult Danone India launches World’s No. 1 Probiotic drink YAKULT in Hyderabad

02-19-2012 02:59 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Yakult Danone India

/ PR Agency: Perfect Relations
Hyderabad, 17th February, 2012: Expanding its footprint in India, Yakult Danone India Pvt Ltd.
announced its expansion in South India with the launch of Yakult, its probiotic health drink in
Hyderabad today. It will be available in retail stores in Hyderabad from 19th February. Yakult
was launched in India in 2007 and is presently available in Delhi NCR, Mumbai, Pune, Bangalore,
Jaipur, Chandigarh and Punjab.

Speaking on this significant launch, Mr. Kiyoshi Oike, Managing Director, Yakult Danone India said,
“Awareness about probiotic foods is fast catching up in India and Yakult has seen wide consumer
acceptance in the metros. We have established a strong presence in North India and are now focusing
on the Southern markets with the aim to educate and propagate the health benefits of probiotics
among consumers. Innovation and information dissemination on probiotics has been fundamental
to our growth across geographies making us global leaders.”

Mr Jochen Ebert, Managing Director, Danone Food and Beverages said, “The Yakult Danone alliance
in India is a result of the teamwork of two global giants in the probiotic industry. Faced with the formidable
task of introducing a new market for probiotics in India, the JV company has established a strong
probiotic category in a remarkably short span of time.”

Recognizing its efforts in developing the probiotic category, Frost & Sullivan awarded Yakult Danone India Pvt. Ltd. the 2011 Emerging Company of the Year Award in the Indian Food and Beverage Market. First launched in Japan in 1935, Yakult is the largest selling probiotic drink globally with more than 30 million people consuming it every day across 32 countries. Yakult contains more than 6.5 billion beneficial bacteria (Lactobacillus casei strain Shirota) in every 65 ml bottle.

Daily consumption of Yakult helps to boost immunity, and aids digestion. Yakult can be enjoyed by everyone, young or old, as part of the diet every day. In India Yakult is priced at Rs.50 for a pack of 5 bottles. It is manufactured at a state of the art HACCP and ISO 9001 certified facility at Sonepat, Haryana, near Delhi.
Yakult’s efficacy has been established through years of research and it has also received the
FOSHU label (Food for specified health uses) from Consumer Affairs Agency, Government of Japan.

About Yakult Danone India Pvt. Ltd:

Yakult Danone India Pvt. Ltd is a 50:50 JV between Danone of France and Yakult Honsha, Japan. The JV was
formed in 2005 to manufacture and launch probiotic products in the Indian market. The company pursues
it’s global mission of contributing to the health and happiness of people around the world, by making
people better informed about the positive impact of probiotics on health. Yakult was launched in India in 2007
and is presently available in select cities across India.

Salome Taka
Perfect Relations

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