Press release
LA ISLA ANNOUNCES THEIR PARTNERSHIP WITH SPORTS ILLUSTRATED AND GILT.COM FOR AN EXCLUSIVE SALE TO BENEFIT THE NATURE CONSERVANCY
FOR IMMEDIATE RELEASELA ISLA FASHION GROUP LLC PARTNERS WITH SPORTS ILLUSTRATED AND GILT.COM FOR AN EXCLUSIVE SALE TO BENEFIT THE NATURE CONSERVANCY
Los Angeles, CA – February 14, 2012 – Members only, designer shopping site Gilt.com is hosting its first ever swimsuit sale celebrating the launch of Sports Illustrated’s legendary Swimsuit Issue for 2012, featuring select designs from La Isla Fashion Group’s couture swimwear collection. All proceeds from the sales will benefit the Nature Conservancy’s efforts to keep our beaches beautiful.
On February 14, Gilt.com will launch the sale with a compilation of the most coveted swimwear trends from designers featured in the 2012 editorial. This includes top styles from La Isla’s tribal and psychedelic bikini collections, made with premium Italian and Spanish fabrics with intricate hand embroidery. Each look will be modeled by veteran Sports Illustrated swimsuit model Julie Henderson on the Gilt.com site.
This collaboration will also work to build upon the reach of La Isla’s ongoing corporate social responsibility program. Each year La Isla supports various non-profit organizations, including the Surfrider Foundation, Children of the Americas, and Jean-Michel Cousteau’s Ocean Futures Society. Additionally, the brand has recently launched their “La Isla 360” program, a charitable program based on a one-for-one donation concept, designed to support non-profit organizations around the world.
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Founded in 2004, La Isla is a California-based line of couture swimwear and apparel known for its perfect fit and supreme quality. Made from exquisite Spanish and Italian fabrics with unique, hand embroidery and beautiful, Latin-inspired prints, the brand’s swimwear collection is recognized internationally for its chic style. Additionally, La Isla's collection of ultra-soft, printed tees was designed to help tell the story of the brand with vintage features and native prints.
MEDIA CONTACT:
Jenna Duncalf
American Rebel PR
323.656.5020
jenna@americanrebelpr.com
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