Press release
Digital Out of Home Market 2020: Strategic Assessment, Latest Innovations, Drivers, Restraints, Challenges to 2026
Digital Out of Home Market
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Global Digital Out of Home Market is growing at a healthy CAGR of 12.03% during the forecast period of 2019 to 2026.
Prominent Market Players: Digital Out of Home Market JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc.,
“Product definition”
Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out – of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.
Key Regions and Countries Studied in this report:
* North America (The US, Canada, and Mexico)
* Europe (Germany, France, the UK, and Rest of the World)
* Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
* Latin America (Brazil and Rest of Latin America.)
* Middle East & Africa (Saudi Arabia, the UAE, , South Africa, and Rest of Middle East & Africa)
In addition, the years considered for the study are as follows:
Historical year – 2014-2019 | Base year – 2019 | Forecast period – 2020 to 2027
Key Developments in the Market:
In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness
In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film “Transformers” The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming car’s using its digital billboard network in combination with vehicle recognition software
The 2020 Annual Digital Out of Home Market offers:
100+ charts exploring and analyzing the Digital Out of Home market from critical angles including retail forecasts, consumer demand, production and more
10+ profiles of top Digital Out of Home producing states, with highlights of market conditions and retail trends
Regulatory outlook, best practices, and future considerations for manufacturers and industry players seeking to meet consumer demand
Benchmark wholesale prices, market position, plus prices for raw materials involved in Digital Out of Home type
Global Digital Out of Home Market: Segment Analysis
Global Digital Out of Home Market By Product (Billboard, Street Furniture, Transit and Others), Application (Indoor, Outdoor, Displays Used in Digital Out of Home Advertising), Vertical (Commercial, Infrastructural Institutional, Other Verticals) Geography (North America, Europe, Asia-Pacific, Europe, South America, Middle East and Africa) – Industry Trends and Forecast to 2026
Rapid Business Growth Factors
In addition, the market is growing at a fast pace and the report shows us that there are a couple of key factors behind that. The most important factor that’s helping the market grow faster than usual is the tough competition.
Points Which Are Focused In the Report
The report offers market share appraisals for regional and global levels
Potential and niche segments/regions exhibiting promising growth
What are the challenges being faced by the new entrants
Future trends to elucidate imminent investment pockets.
This report provides pin-point analysis for changing competitive dynamics
Comprehensive analysis of the factors that drive and restrict the market growth is provided in the report
Some extract from Table of Contents
Overview of Global Digital Out of Home Market
Digital Out of Home Size (Sales Volume) Comparison by Type
Digital Out of Home Size (Consumption) and Market Share Comparison by Application
Digital Out of Home Size (Value) Comparison by Region
Digital Out of Home Sales, Revenue and Growth Rate
Digital Out of Home Competitive Situation and Trends
Strategic proposal for estimating availability of core business segments
Players/Suppliers, Sales Area
Analyze competitors, including all important parameters of Digital Out of Home
Global Digital Out of Home Manufacturing Cost Analysis
The most recent innovative headway and supply chain pattern mapping
The most recent innovative headway and supply chain pattern mapping
Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe, MEA or Asia Pacific.
Browse Full Report with Facts and Figures of Digital Out of Home Market Report at: https://www.databridgemarketresearch.com/toc/?dbmr=global-digital-out-of-home-market
Why Is Data Triangulation Important In Qualitative Research?
This involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. Triangulation is one method used while reviewing, synthesizing and interpreting field data. Data triangulation has been advocated as a methodological technique not only to enhance the validity of the research findings but also to achieve ‘completeness’ and ‘confirmation’ of data using multiple methods
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