Press release
Ayurveda Market: Good Value & Room to Grow Ahead Seen
Ayurveda Market
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In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.
Market insights:
The Ayurveda market in India was valued at INR 300 Bn in 2018 and is expected to reach INR 710.87 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024). In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.
Segmentation based on product usage:
The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.
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Competition analysis:
Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant. Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country’s Ayurveda market. The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Ayurveda Market in 2019 market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Ayurveda Market in 2019 near future?
What is the impact analysis of various factors in the Ayurveda Market in India 2019 market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of Ayurveda Market in India 2019 Market
• Ayurveda Market in 2019 Size (Sales Volume) Comparison by Type (2019-2025)
• Ayurveda Market in 2019 Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Ayurveda Market in 2019 Size (Value) Comparison by Region (2019-2025)
• Ayurveda Market in 2019 Sales, Revenue and Growth Rate (2019-2025)
• Ayurveda Market in 2019 Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Ayurveda Market in 2019
• Ayurveda Market in India 2019 Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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Report Summary:
Analytical Research Cognizance Shares Updated Report on "Patanjali Ayurved Market" to its Database. This report will assist the viewer with a Better Decision Making.
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"Success Case Study: Patanjali Ayurved", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Patanjali Ayurved's Ayurveda/herbal products in India. It delivers the critical "what?", "why?", and "so what?"…
