Social Media Analytics Market 2020 to Witness a Pronounce Growth During 2014-2022 | Leading Key Players: Oracle, IBM, Salesforce, SAP SE, SAS Institute

According to a new report published by Allied Market Research, titled, "Social Media Analytics Market by Application (Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), End User (Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail) - Global Opportunity Analysis and Industry Forecast, 2014 - 2022"

The social media analytics market was valued at $1,269 million in 2014 and is projected to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022. The retail sector segment dominated the total end-user market in 2014.

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Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.

Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.

The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle. Furthermore, another end user segment is anticipated to grow at a CAGR of 30.1% during the forecast period (2016-2022).

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Asia-Pacific is estimated to grow at the fastest rate due to increase in the adoption of social media analytics industry and extensive growth rate in China, Japan, Philippines, and India pertaining to the increase in number of social media users and flourishing retail sector.

Key Market Players Profiled In The Report:

• Oracle Corporation
• Adobe Systems Inc.
• IBM Corporation
• SAP SE
• Netbase Solutions Inc.
• Hootsuite Media Inc.
• Tableau Software
• Crimson Hexagon
• SAS Institute
• Salesforce.com Inc.

Social Media Analytics Market Key Benefits for Stakeholders:

○ Travel & hospitality, and other end-user sectors are expected to exhibit a significant increase in the social media analytics market growth.

○ Customer behavioral analysis generated the highest revenue among other applications.

○ Asia-Pacific is projected to exhibit a substantial growth during the forecast period.

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Key questions answered in Social Media Analytics Market research study:

♦ What is the market growth rate of Social Media Analytics Market from 2020-2027?
♦ What will be the global market size of the market from 2020 to 2027?
♦ Who are the leading global players in the Social Media Analytics Market?
♦ What are the current trends and predicted trends?
♦ What are the challenges faced in the Social Media Analytics Market?
♦ Which will be the niches at which players profiling with thorough plans, financials, and also recent advancements should set a presence?
♦ Which will be the anticipated growth rates for your own Social Media Analytics Market economy altogether and also for every segment inside?
♦ Which will be the Social Media Analytics Market application and types and forecast accompanied closely by producers?
♦ What are the conclusions of the Social Media Analytics Market report?

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Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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