U.S. Baby Food Market Size, Share Analysis, Industry Analysis 2025

The U.S. baby food market size was valued at USD 12.9 billion in 2018 and is projected to reach USD 17.2 billion by 2026, growing at a CAGR of 3.7% from 2019 to 2026.

Baby food refers to the food prepared for infants aged between four-six months and two years. It is typically made up of minced and mashed vegetables, cereals, meats, and fruits. Over the past few years, packaged baby food has been extensively adopted by parents owing to convenience and healthier nutrition offered by these foods. In addition, an increase in awareness among people regarding the various health advantages of feeding baby food to infants has considerably fueled the growth of the U.S. baby food market.

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Infants require a different amount of nutrition during different stages of life. However, the essential amount of nutrition may not be obtained merely through traditional meals. Due to this, the addition of supplements to their meals is regarded as a necessity by parents. Consequently, parents have developed a high preference towards prepared baby food products which generates a positive impact on the market. Although millennial parents prefer fewer kids, they adopt the “quality over quantity” approach. They prioritize organic foods and chemical-free baby products and are ready to purchase products at a higher price. In the coming years, brands providing high-quality fresh foods will experience elevated growth.

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In addition, the concept of meal-kit delivery services of packaged baby food has become a pioneer in the baby food retail industry. Many brands have introduced baby food processed through a method called High-Pressure Pasteurization (HPP). The food products are cold-pressed and cold-packed, which help to maintain the nutrition level and shelf-life of the baby food. They also provide customized meal plans to their customers depending upon their requirements and demand. The concept of middlemen is disregarded by these meal suppliers. Instead, they prefer delivering meal boxes through their personal integrated delivery service. This has additionally boosted the U.S. baby food market growth.

BY PRODUCT TYPE

o Prepared Baby Food
o Dried Baby Food
o Cereals
o Other Baby Food

BY DISTRIBUTION CHANNEL

o Hypermarket & Supermarket
o Independent Grocery Store
o Specialty Store
o Direct to Consumer
o Online Store


KEY PLAYERS IN VALUE CHAIN

o Abbott laboratories
o Beech Nut
o Danone
o Diana Group
o The Hain Celestial Group, Inc.
o The Kraft Heinz Company
o Little Spoon Inc.
o Mead Johnson & Company, LLC.
o Nestlé S.A.
o Plum, PBC.

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