Online Auction Technology Creates New Normal in UK Livestock Supply Chain

London, UK - The 2020 pandemic has disrupted global supply chains in a way no one could have foreseen, and whilst all industries have been forced to react the farming industry has needed to adapt to a ‘new normal’ far more quickly than some others.

In 2019 Bidpath client ANM Group saw an opportunity to bring live online bidding to the wider farming community and made an introduction for Bidpath to the team at Hectare Agritech Limited, a fast-growing start-up focused on transforming the way farmers buy, sell and pay for their produce by building marketplaces, services and products for farming supply chains. Early discussions around a partnership were escalated in March when the UK government announced restrictions on public auctions that meant buyers could not attend an auction in person.

Hectare’s SellMyLivestock platform allows users to buy and sell breeding animals, such as cattle and sheep, online and provides the perfect platform to launch online bidding capabilities for livestock auctioneers. With an existing buyer base of more than 66,000 registered farms in the UK the marketplace attracts 30,000 searches a week on average, giving auction marts access to the largest database of livestock buyers anywhere in the UK.

Andrew Loftus, Strategic Partnership director for SellMyLivestock commented: “Hectre Agritech was founded to demonstrate to the wider public that, contrary to popular opinion, technology and intelligent data use is crucial to modern farming. As a company focused on bringing new and innovative technology solutions to the farming industry, Bidpath was a natural fit for us. By using data and technology, farmers are able to reduce personal cost and emissions spent travelling long distances. They’re also better able to track and monitor livestock breeding patterns, ensuring that gene pools remain healthy. Bidpath technology has enabled our farmers to take their businesses fully online, offering a complete end-to-end auction management solution, and the flexibility to host their online auctions through the SellMyLivestock marketplace to attract new buyers.”

Bidpath provides competitive online bidding solutions for more than 650 Commercial, Industrial and Fine Art auctioneers gin 27 countries. Low latency, sub-second delay audio and video means buyers can bid in real time whilst watching the auction in High Definition. No matter how many bidders are logged on, wherever in the world they are, Bidpath's technology delivers the auction to them, as if they were in the room

Bidpath’s secure auction management technology features all the tools an auctioneer needs to easily create, upload and manage online auctions. Including a complete auction accounting system with payment gateways, multi-currency functionality, watch lists, auction alerts, unlimited photos/videos, auto refresh, and full bidder management. The technology is fully responsive to all phones, tablets and mobile devices. Each page will reformat and adjust automatically to best fit your customer's screen allowing a fully mobile bidding experience with live audio and video from anywhere in the world. IOS and Androids APPs also available.

George Wade, Director of Strategic Relationships for Bidpath Ltd: “Throughout our 20-year history Bidpath have been committed to supporting auctioneers and the auction community around the world. We were excited to launch this new partnership with SellMyLivestock to offer a solution to auctioneers who need to engage buyers online, as well as reaching a new database of buyers. Our HD auction video stream replicates a live auction feel and empowers livestock auction marts to take all the excitement and theatre of a live auction to buyers living well outside the normal 30 to 40 mile radius of an auction mart. Our state-of-the-art technology allows multiple video streams so buyers can see both the auctioneer and the animal being sold at the same time and facilitates a competitive bidding platform to ensure auctioneers get the best possible price for the animal. And if there are any issues, our team are on hand to support bidders and auctioneers 24/7”

For more information about using the Sell My Livestock platform please contact Andrew Loftus at Andrew.loftus@hectare.farm.

For more information about partnering with Bidpath in the UK or around the world please contact George Wade at george@bidpath.com.

ENDS

Caroline Newton
Marketing Director
1 - 5 The Stud Offices
Redenham Park, Andover
Hampshire, SP11 9AQ
+44 (0) 845 163 0584
cnewton@bidpath.com

Bidpath is a world leading SaaS provider specialising in delivering dynamic technology solutions to the
global auction industry. Established in 1999, our auction software empowers over 600 industrial and fine art auction clients with best of breed online bidding technology from enterprise to regional level, and in more than 27 countries.

Our feature rich timed and webcast auction technology is used at more than 15,000 auctions every year in the Art, Antiques, Collectables, Numismatic, Automotive, Industrial Technology, Medical, Construction, Mining, Real Estate, Retail, General/Wholesale Merchandise, Government Surplus and Aviation industries.

Our offices in the US, UK, Europe, South Africa and Australia service clients including Macy’s, Tennants
Julien’s, RM Sotheby’s, GraysOnline, Marknet Alliance, Hindman, Car Next-LeasePlan, Cheffins, Simon
Charles and Racehorse Trader.

This release was published on openPR.