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3 Birds Marketing to Unveil New Products and Platform Updates at the National Automobile Dealers Association

01-26-2012 08:29 AM CET | Tourism, Cars, Traffic

Press release from: 3 Birds Marketing

New products include a stand-alone reputation management solution and à la carte add-on services.

JANUARY 25, 2012 – CHAPEL HILL, N.C. – 3 Birds Marketing, LLC, a fast-growing interactive marketing company, is pleased to announce that it will be attending the 2012 National Automobile Dealers Association (NADA) convention, which will be held in Las Vegas, Nevada, February 3-6, as an exhibitor. During the convention, 3 Birds will unveil two new marketing solutions, a new release of its powerful integrated marketing platform, called the Wire, and more. 3 Birds’ booth (#3446) can be found in the expo hall.

The group’s new marketing solutions include “Eye” and “Seeds,” both of which will further enhance and customize the comprehensive services already offered by the firm. The “Eye” solution is a fully integrated and fully managed review-building solution that builds and protects clients’ online reputations while leveraging powerful word-of-mouth referrals for new customer acquisition. “Our powerful Eye solution goes beyond simply reacting to customer reviews as they are posted on third-party review sites,” said 3 Birds Marketing co-founder Kristen Judd. “What we have developed is a turn-key solution that enables dealers to harness positive word of mouth from happy customers and channel it to the online sites where consumers are posting business reviews.” With the introduction of Eye, this innovative review-building solution, which was previously offered only to Buzz-level clients as part of a larger suite of services, will now be available in robust, stand-alone form.

The “Seeds” solution will offer a wide range of tier-one-quality, email-based, multi-channel campaign services that dealers can use to reinforce their messaging among targeted audiences.

Finally, 3 Birds will be presenting version 1.7 of its proprietary marketing platform. The new release features key enhancements to the existing software that improve functionality and ease of use.

Since its founding nearly two years ago, 3 Birds Marketing has enjoyed rapid growth in terms of clientele, technological advances, and industry clout. The new marketing solutions and platform updates that will be revealed at NADA represent the group’s ongoing dedication to dynamic innovation and customer satisfaction. “NADA is the single biggest industry event of the year, and we are incredibly excited to unveil the next generation of 3 Birds in that context,” said company co-founder Layton Judd. “Over the past year, we’ve worked hard to hone and perfect our marketing services and technological products to better serve dealers, and visitors to our booth at NADA will be the first to see the fruits of that labor.”

The National Automobile Dealers Association (NADA), founded in 1917, is located just outside the nation’s capital. NADA represents nearly 16,000 new-car and -truck dealers, with 32,500 franchises, both domestic and international. Today, 90 percent of U.S. new-vehicle dealers are NADA members. NADA represents member dealers, including both domestic and international franchises, on Capitol Hill and in the regulatory, industry and public arenas, as well as providing counsel on legal and regulatory matters, representing dealer interests with automobile and truck manufacturers, and more. NADA’s annual convention, which is co-hosted with the American Truck Dealers (ATD), represents the biggest automotive industry event each year.

3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web, and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit or call us at (877) 285-1094.

3 Birds Marketing
321 W. Rosemary Street, Chapel Hill, NC 27514
Tema Larter

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