openPR Logo
Press release

Mobile marketing firms bet on alternative strategies

MobiQuest Mobile Technologies

MobiQuest Mobile Technologies

MobiQuest, a mobile enterprise platform company, is using new ways like mobile loyalty card and mobile-social media interface for brand and product promotions. It has come with a mobile loyalty platform called M'Loyal that allows brands to build a database of relevant, frequenting customers and tag each customer bill to identify., an SMS update service provider, recently shut operations due to the new regulations introduced by the Telecom Regulatory Authority of India (TRAI) that restrict SMS marketing to those enrolled with the Do Not Call registry. "We regret to inform our services will no longer be available. This is in view of the recent TRAI regulations," announced the company website.

A few, however, have devised innovative ways to cope. Netcore Solutions is to launch that allows Indian users to create own message inbox on the Web and block spam belonging to specific categories. It also allows enterprises to send those messages consumers prefer. Girish Nair, CEO, Netcore Solutions, which also owned, said, "We had to shut as it was not viable. The regulations have impacted promotional SMSes, but these are vital due to their reach and ubiquitousness."

Netcore has begun using e-mails for marketing. It has the technology to track an e-mail, find whether it has been read and the accompanying link been clicked. Nair explained e-mails are preferred, as they help deliver richer data.

MobiQuest, a mobile enterprise platform company, is using new ways like mobile loyalty card and mobile-social media interface for brand and product promotions. It has come with a mobile loyalty platform called M'Loyal that allows brands to build a database of relevant, frequenting customers and tag each customer bill to identify. Vineet Narang, MD, MobiQuest, said, "The regulations are a blessing in disguise. We have created a platform that helps one-to-one communication between the brand and the customer. Points are accrued to a customer when a product is bought." Its platform combines tools across media to analyse purchase patterns and increase repeat purchases for the brand. Mobile coupons are sent to the customer's mobile regularly for redemption at a store counter.

MobiQuest has also introduced an interactive platform dubbed the mobile interactive card. It lets the customer manage all the coupons, loyalty points and offers sent by a brand. Also, transactional alerts and brand promotions are received by it.

SMS Country has started using e-mail to reach out. Nisha Parikh, its head of marketing, informed the company is launching two products for marketing. It is, however, not to keen on using mobile coupons, as Parikh believes Indians are still not comfortable with it.

Players are hoping the TRAI norms would be relaxed for companies to operate in a flexible manner.

"We are for a 'brand-based option' in the DNC registry, so companies can reach according to the customer's preference. The intent should be to prevent spam and help create customer-friendly regulations," Nair of Netcore said.

About MobiQuest:

MobiQuest is a leading enterprise mobility solutions company. The company has 2 leading mobility platforms in the market - M'Apps and M'Loyal. M'apps enables last mile data capture using mobile devices. M'loyal is a mobile loyalty platform. MobiQuest is a Mumbai Angels funded start-up, on its growth path. The company today has 75+ large companies using its mobile technology, touching more than 5 million individual phones. Mobiquest has recently started international expansion by setting up local presence in South Africa.

For More Information
Deepika Laxmi

Media Counsel
Faiz Askari

m'loyal is world's most comprehensive mobile loyalty platform. A product of MobiQuest Mobile Technologies, the platform was a pioneer in the mobile loyalty space. Launched in 2008, m'loyal today manages 70+ brands, 10,000+ stores, 7 million consumers and Rs. 100 crore worth of purchases across brands.

MobiQuest Mobile Technologies



Media Counsel
Faiz Askari

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Mobile marketing firms bet on alternative strategies here

News-ID: 207852 • Views: 4462

More Releases from MobiQuest Mobile Technologies

MobiQuest’s M’Loyal platform bags award for Innovation in Business Intellige …
NEW DELHI, November 16, 2014: MobiQuest, a leading Enterprise Mobility company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the Aegis Graham Bell award for Innovation in Business Intelligence. The award was received by MobiQuest team at the Aegis Awards ceremony held at Jantar Mantar, Delhi. Aegis Graham Bell Awards is the only and the largest innovation awards for Time (Telecom, Internet, Media & Edutainment). M’loyal is
Noida Firm Helps India Inc Find Loyalty
When the whole world is going mobile they why shouldn’t your loyalty cards? To lighten the weight of your purse full with colourful loyalty cards by transferring its benefits to your mobile, a Noida-base Software Company, Mobiquest’ has designed m’loyal platform. The platform uses the power of mobile apps; web platform and offline connect to drive loyalty and customer engagement initiatives. With this, plastic cards as they’ll be carrying their loyalty

More Releases for SMS

A2P SMS market | a2p, sms market, a2p sms, sms provider, sms service provider, s …
In order to study the various trends and patterns prevailing in the concerned market, Market Research Reports Search Engine (MRRSE) has included a new report titled “Global Enterprise A2P SMS Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Report offers a 5-year forecast for the global enterprise A2P SMS market
Global A2P SMS Market
The Global A2P SMS Market Research Report Forecast 2017-2022 is a valuable source of insightful data for business strategists. It provides the A2P SMS industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. Request for discount @ This A2P SMS market study provides comprehensive data which enhances
A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare. A2P SMSs are preferred over other content delivery mediums as they offer multiple
Introducing SANSA SMS Platform
New York, November 28 2016 DEVECORE announces the release of its new state of the art SMS Platform aka "SANSA". SANSA is a smart SMS platform which can be installed on standalone servers or rented on the cloud. SANSA can be used to connect to suppliers and receive messages from clients. It is the smartest and most affordable SMS transport platform on the cloud today. SANSA offers billing, reporting, management, notifications and many
infin-Payment SMS – Collecting Even Higher Amounts via SMS
Now consumers can pay amounts even bigger than ten Euros via SMS: infin Payment SMS permits processing SMS payments for any amount by using an innovative multi-step procedure. For vendors this establishes completely new business models and new target groups. Consumers will love quick and anonymous payment via SMS even more. The newly developed multi-step method accurately processes any amount to the exact cent. infin-Payment SMS being a quick, easy and
Bulk SMS Gateway
“Earn assured good income, achieve quick growth and build a flourishing career through mNatives, a SMS reseller program. Highlights – high return on low investment, global network coverage and 24x7 technical support, fully branded website which requires no technical knowledge, is easy to use and is beginners friendly, 100% message delivery guarantee with no down time. Buy SMS credits from mNative at wholesale price and resell them at your