Global Market Outlook for Feminine Hygiene Products Competitive Landscape by Procter & Gamble Co., Edgewell Personal Care Company, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd.

Feminine Hygiene Products Market by Type (Sanitary pads, Tampons, Internal cleaners & sprays, Panty liners & shields, Disposable razors & blades) and Distribution channel (Supermarkets & hypermarkets, drug stores, pharmacies & beauty stores, Convenience stores, Dollar stores) - Global Opportunity Analysis and Industry Forecast, 2015 – 2022

Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields and disposable razors & blades, used for maintaining personal hygiene are collectively termed as feminine hygiene products. Amongst these, sanitary pads are majorly used products at the time of menstruation and are available in variety of sizes, shapes, and absorption levels. As these products provide exclusive protection against leakage, they are highly preferred by women. Since past few years, the feminine hygiene products market has witnessed significant growth, primarily in developing countries and is expected to witness notable growth in foreseeable years, owing to increasing personal health and hygiene concerns among individuals.

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Companies Profiled in this report includes:

Procter & Gamble Co., Edgewell Personal Care Company, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., PayChest Inc., Svenska Cellulosa Aktiebolaget, Kao Corporation, First Quality Enterprises, Inc. and Hengan International Group Co. Ltd.

Rapid pace of urbanization and increased awareness about maintaining personal hygiene and health has boosted the demand for feminine hygiene products. Moreover, increase in number of working women in Asia-Pacific and Latin America, increasing preference for easy-to-use sanitary napkins and rising disposable income have propelled the growth of the feminine hygiene products market in the past few years. However, increasing health concerns due to the kind of raw materials being used in the hygiene products and ageing population in several countries are challenges for the industry growth. However, sanitary protection is under-penetrated in major developing and under-developed countries across the globe. Huge markets with low penetration levels such as India and Africa offer lucrative business opportunities for the players operating in the feminine hygiene products market.

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The market is segmented on the basis of product type, distribution channel and geography.

BY PRODUCT TYPE

Sanitary pads
Tampons
Internal cleaners & sprays
Panty liners & shields
Disposable razors & blades

BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores (drug stores, pharmacies & beauty stores)
Convenience stores
Dollar stores
Online & others

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Sameer Joshi
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