Real-time Bidding (RTB) Market Report Worth Size Value Share Forecast Industry Statistics

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Retail and Ecommerce application to grow at the highest CAGR during the forecast period.

Market Analysis and Insights: Global Real-time Bidding (RTB) Market

In 2019, the global Real-time Bidding (RTB) market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.

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Global Real-time Bidding (RTB) Scope and Market Size

Real-time Bidding (RTB) market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Real-time Bidding (RTB) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

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Segment by Type, the Real-time Bidding (RTB) market is segmented into Open Auction, Invited Auction, etc.

Segment by Application, the Real-time Bidding (RTB) market is segmented into Media and Entertainment, Games, Retail and Ecommerce, Others, etc.

Regional and Country-level Analysis

The Real-time Bidding (RTB) market is analysed and market size information is provided by regions (countries).

The key regions covered in the Real-time Bidding (RTB) market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.

Real Time Bidding (RTB) Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

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The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape and Real-time Bidding (RTB) Market Share Analysis

Real-time Bidding (RTB) market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Real-time Bidding (RTB) business, the date to enter into the Real-time Bidding (RTB) market, Real-time Bidding (RTB) product introduction, recent developments, etc.

The major vendors include Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one, etc.

This report focuses on the global Real-time Bidding (RTB) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-time Bidding (RTB) development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

• Google
• WPP
• Adobe
• Facebook
• Twitter (Mopub)
• Verizon Media
• Criteo
• Smaato
• Yandex
• Rubicon Project
• Pubmatic
• Salesforce
• Mediamath
• Appnexus (A Xandr Company)
• Platform One
• Match2one

Real Time Bidding (RTB) Market segment by Type, the product can be split into

• Open Auction
• Invited Auction
• Market segment by Application, split into
• Media and Entertainment
• Games
• Retail and Ecommerce
• Others

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