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COVID-19 Impact on Global Licensed Merchandise Market Size, Status and Forecast 2020-2026

06-05-2020 01:44 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Orbis Research

COVID-19 Impact on Global Licensed Merchandise Market Size,

In a merchandise license transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewelry, dinnerware, cosmetics and collectibles.

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In 2018, United States is the dominant market for licensed merchandise, accounting for 49.03% of global retail sales, followed by European Union (24.08%) and China (6.47%).

Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Licensed Merchandise market in 2020.

COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.

This report also analyses the impact of Coronavirus COVID-19 on the Licensed Merchandise industry.

Based on our recent survey, we have several different scenarios about the Licensed Merchandise YoY growth rate for 2020. The probable scenario is expected to grow by a xx% in 2020 and the revenue will be xx in 2020 from US$ 304750 million in 2019. The market size of Licensed Merchandise will reach xx in 2026, with a CAGR of xx% from 2020 to 2026.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Licensed Merchandise market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Licensed Merchandise market in terms of revenue.

Players, stakeholders, and other participants in the global Licensed Merchandise market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.

Regional and Country-level Analysis

The report offers an exhaustive geographical analysis of the global Licensed Merchandise market, covering important regions, viz, North America, Europe, China, Japan, Southeast Asia, India and Central & South America. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, UAE, etc.

The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.

Competition Analysis

In the competitive analysis section of the report, leading as well as prominent players of the global Licensed Merchandise market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Licensed Merchandise market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Licensed Merchandise market.

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The following players are covered in this report:

The Walt Disney Company

Meredith Corporation

PVH Corp.

Iconix Brand Group

Authentic Brands Group

Universal Brand Development


Major League Baseball

IMG College (Collegiate Licensing Company)


Sequential Brands Group


General Motors

National Basketball Association


National Football League

Warner Bros. Consumer Products

The Pokémon Company International

Procter & Gamble


Ralph Lauren


Ford Motor Company

BBC Worldwide

The Hershey Company

Stanley Black & Decker

PGA Tour

National Hockey League

Sunkist Growers


Licensed Merchandise Breakdown Data by Type




Home Decoration

Software/Video Games

Food and Beverage


Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018.

Licensed Merchandise Breakdown Data by Application


Corporate Trademarks/Brand




Table of Content:

Chapter One: Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered: Ranking by Licensed Merchandise Revenue

1.4 Market Analysis by Type

1.4.1 Global Licensed Merchandise Market Size Growth Rate by Type: 2020 VS 2026

1.4.2 Apparels

1.4.3 Toys

1.4.4 Accessories

1.4.5 Home Decoration

1.4.6 Software/Video Games

1.4.7 Food and Beverage

1.4.8 Others

1.5 Market by Application

1.5.1 Global Licensed Merchandise Market Share by Application: 2020 VS 2026

1.5.2 Entertainment

1.5.3 Corporate Trademarks/Brand

1.5.4 Fashion

1.5.5 Sports

1.5.6 Others

1.6 Coronavirus Disease 201Chapter Nine: (Covid-19): Licensed Merchandise Industry Impact

1.6.1 How the Covid-1Chapter Nine: is Affecting the Licensed Merchandise Industry Licensed Merchandise Business Impact Assessment - Covid-19 Supply Chain Challenges COVID-19’s Impact On Crude Oil and Refined Products

1.6.2 Market Trends and Licensed Merchandise Potential Opportunities in the COVID-1Chapter Nine: Landscape

1.6.3 Measures / Proposal against Covid-19 Government Measures to Combat Covid-1Chapter Nine: Impact Proposal for Licensed Merchandise Players to Combat Covid-1Chapter Nine: Impact

1.7 Study Objectives

1.8 Years Considered

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Phone No.: +1 (972)-362-8199; +91 895 659 5155

About Us :

Orbis Research ( is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

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