COVID-19: Impact on Sports Beverages Market Top Companies Analysis To Grow Your Business in 2026

Sports beverages are referred to the beverage range that refills carbohydrates and electrolytes in the body which are lost during in fitness and sports activities. Sports beverages are primarily consumed by players as these drinks are enriched with sodium, potassium, calcium, magnesium, and chlorides. Drinking plain water is a routine solution for hydrating body before performing any activity, however a sports beverages gives essential performance and boosts energy during excessive and sweaty workout. Keeping body hydrated is necessary for the health during rigorous activity.

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Sports beverages are of three types-hypertonic, hypotonic, and isotonic. These drinks are specially designed to help delaying the fatigue onset while exercising and to help rehydrating athletes after the training sessions and competition. The main target of sports beverage is to stimulate fluid absorption, which in turn supply carbohydrate to speed rehydration, and helps body recover after excessive workouts and training sessions. Majority of the sports beverages provide carbohydrates in quickly absorbable form, which is important for exercising muscles. There is an increase in the demand for sports beverages among millennials owing to the instant boost of energy by these drinks. Consuming sports beverages immediately after a longer activity can be advantageous in comparison with plain water, as electrolyte levels get significantly depleted during training session and workouts.

Increase in popularity of various new fitness activities such as yoga and aerobic enhances the demand for sports beverages. Moreover, increased millennials expenditure on healthy drink due to increase in interest in sports also results in increased demand for sports beverages. In addition, manufactures have launched various flavors in sports beverages. These include lemon, fruit punch, orange, and mixed fruits. This boosts the demand for sports beverages among the consumers. However, presence of product such as fiber bars, protein shakes, and protein bars in the market affect the sports beverages market. Global associations are organizing marathon events and these events are sponsored by leading players. This gives the leading player an opportunity to attract more customers to consume sport beverages. Furthermore, availability of sports beverages in modern outlet resulted in increase in penetration of retail sales which augments the growth of the sports beverages market.

The sports beverages market is segmented into flavor, packaging type, nature, distribution channel, and region. Based on flavor, the market is divided into lemon, orange, mixed fruits, and others. Based on packaging type, the market is classified into bottles & tetra packs, cans, and aseptic cartons. By nature, it is bifurcated into organic and conventional. On the basis of distribution channel, it is categorized into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

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Major Players: Fraser and Neave, Limited, Lucozade Ribena Suntory Limited, PepsiCo., The Coca-Cola Company, BA Sports Nutrition, LLC, Britvic Plc, Otsuka Pharmaceutical Co., Ltd, Abbott Nutrition Co., OSHEE, and Monster Beverage Company.

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