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Baby boomers business bounce back

06-03-2020 09:13 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: The Marketing Compass

Nigel Temple Founder of The Marketing Compass

Nigel Temple Founder of The Marketing Compass

According to The Marketing Compass, baby boomers are bouncing back into business - only this time around, they are running their own show. A combination of the Covid-19 pandemic, ultra-low interest rates, children returning to the nest and the realisation that work is good for you is driving this change.

The Marketing Compass is a community of business owners who want to learn more about marketing. Founded 10 years ago by marketing consultant, trainer and author Nigel Temple, The Marketing Compass has an interactive members' website and runs online marketing workshops. New members can join for free via:

Nigel Temple commented: "Many people think of startups as 20 or 30 somethings who launch some amazing app. We are finding the opposite. The baby boomer generation is keen to learn, they are disciplined and they want to have a successful business of their own. Our oldest member is nearly 80 and we are taking on members in their 50s, 60s and 70s. The big change for many baby boomers is digital marketing. There is a lot to learn here including website effectiveness, Search Engine Optimisation, online copywriting, e-newsletters and social media. Traditional marketing disciplines including strategy, customer segmentation, differentiation and brand positioning remain key."

Baby boomers are the generation born between 1946 and 1964 during the baby boom that took place after World War II. They followed the Silent Generation and preceded Generation X. Today, baby boomers are between their mid-50s and mid-70s.

The Marketing Compass
4 Hobbis Drive

The Marketing Compass specialises in training and coaching small business owners in marketing strategy and marketing techniques. New members can join for free via:
Members are available for interview / comment.
For media information, contact:
Nigel Temple
tel: 01628 773128
twitter: @marketingcmpass

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