Baby boomers business bounce back
The Marketing Compass is a community of business owners who want to learn more about marketing. Founded 10 years ago by marketing consultant, trainer and author Nigel Temple, The Marketing Compass has an interactive members' website and runs online marketing workshops. New members can join for free via: https://www.marketingcompass.co.uk
Nigel Temple commented: "Many people think of startups as 20 or 30 somethings who launch some amazing app. We are finding the opposite. The baby boomer generation is keen to learn, they are disciplined and they want to have a successful business of their own. Our oldest member is nearly 80 and we are taking on members in their 50s, 60s and 70s. The big change for many baby boomers is digital marketing. There is a lot to learn here including website effectiveness, Search Engine Optimisation, online copywriting, e-newsletters and social media. Traditional marketing disciplines including strategy, customer segmentation, differentiation and brand positioning remain key."
Baby boomers are the generation born between 1946 and 1964 during the baby boom that took place after World War II. They followed the Silent Generation and preceded Generation X. Today, baby boomers are between their mid-50s and mid-70s.
The Marketing Compass
4 Hobbis Drive
The Marketing Compass specialises in training and coaching small business owners in marketing strategy and marketing techniques. New members can join for free via: https://www.marketingcompass.co.uk
Members are available for interview / comment.
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