Outstanding Growth of Digital Retail Marketing Market is estimated to reach $4990 Million by 2025 | IPG, Havas, Edelman, Omnicom Media, Publicis Groupe, WPP, Pinterest, Tumblr, WE

Global Digital Retail Marketing Market Synopsis:

The report covers a forecast and an analysis of the Digital Retail Marketing Market on a global and regional level. The study provides historical data for 2015, 2016, 2017 and 2018 along with a forecast from 2020 to 2025 based on revenue (USD Million) and volume (Kilotons). The study includes drivers and restraints of the Digital Retail Marketing Market along with the impact they have on the demand over the forecast period.

The Global Digital Retail Marketing Market has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Digital Retail Marketing market size to maintain the average annual growth rate of 8.11% from USD 2580 Million in 2015 to USD 3260 Million in 2019, market analysts believe that in the next few years, Digital Retail Marketing market size will be further expanded, we expect that by 2025, The market size of the Digital Retail Marketing will reach USD 4990 Million.

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In terms of the geographic analysis, The Digital Retail Marketing Market in North America is expected to grow at the highest CAGR during the forecast period. Moreover, the presence of major players in the Digital Retail Marketing Market ecosystem results in the increasing adoption of these systems in North America.

This report contains a complete product overview and its scope in the market to define the key terms and provide the clients a holistic idea of the market and its tendency. It comprehensively evaluates the Global Digital Retail Marketing Market with different perspectives for the purpose of providing a detailed, informative, and accurate analysis of regional growth, competition, market segmentation, and other important aspects.

Global Key Players:

1 Edelman

2 Interpublic Group of Companies

3 Omnicom Media Group

4 Publicis Groupe

5 WPP

6 Havas

7 Pinterest

8 Tumblr

9 WE and More....................

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Product Type Segmentation

1 Search ads

2 Display ads

3 Social media

4 E-mail marketing

Industry Segmentation

1 Desktop

2 Mobile devices

On the basis of Regional analysis, North America and Europe holds major share in global Digital Retail Marketing market. Moreover, Asia-Pacific is expected to record higher growth rate in Digital Retail Marketing Market during the forecast year.

Worldwide Industry News:

Havas (May 12, 2020) - Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns - An industry leader in connecting patient, HCP and media data sets, Crossix makes health, non-health, and media connections across more than 300 million patients in a privacy-safe manner. Havas Media has tapped into this offering to drive double-digit growth in targeted reach, while decreasing the cost it takes to reach relevant health care professionals (HCPs) and patients. Through these optimizations, the agency's clients already have experienced significant improvements in website visitation and engagement.

"We're excited to work with Havas Media across the full suite of DIFA products," said Dan Stein, SVP, Product Strategy at Crossix. "Using DIFA, Havas Media can make timely, data-driven, media optimizations to help life sciences brands unlock more value from their marketing investments, across channels."

By leveraging DIFA to connect digital campaigns to health data in near-real-time, Havas Media has more opportunities to create the best media experience, ensuring that the right patient or HCP sees relevant messaging from the point of media exposure. One HCP campaign in the biologics space drove targeting efficiencies that reduced cost-per-target-list-HCP by 56% YOY, increased website visitation rates 5X over the previous year, and saw site engagement rates spike by 54%. On the patient side, the partnership resulted in similar improvements in targeting efficiencies and website engagement. One consumer campaign in the biologics category for a Havas Media client decreased cost-per-gross-conversion by 47% throughout 2019, illustrating the impact of putting the media that matters in front of the right patient.

"Partnering with health data and analytics leaders allows us to deliver impactful value to our clients," said Peter Sedlarcik, Chief Data Officer at Havas Media North America. "We are able to connect their messages to patients and caregivers in the most meaningful media platforms, driving business results that help change people's lives. Knowing that we can do this in a privacy-safe way reinforces the value partners, like Crossix; bring to the work we deliver."

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Major Points in Table of Contents:

Global Digital Retail Marketing Market Report 2020

1 Digital Retail Marketing Definition

2 Global Digital Retail Marketing Market Major Player Share and Market Overview

2.1 Global Major Player Digital Retail Marketing Business Revenue

2.2 Global Digital Retail Marketing Market Overview

2.3 COVID-19 Impact on Digital Retail Marketing Industry

3 Major Player Digital Retail Marketing Business Introduction

3.1 Edelman Digital Retail Marketing Business Introduction

3.2 Interpublic Group of Companies Digital Retail Marketing Business Introduction

3.3 Omnicom Media Group Digital Retail Marketing Business Introduction

3.4 Publicis Groupe Digital Retail Marketing Business Introduction

3.5 WPP Digital Retail Marketing Business Introduction

3.6 Havas Digital Retail Marketing Business Introduction

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