Press release
Vivid Racing Sponsors BMX Vert Rider, Coco Zurita
Coco Zurita with his Mitsubishi EVO X
Just after the 2011 Las Vegas SEMA show, he took his Agency Power, Seibon, APR, Volk Racing (Ricci Bobby), Vivid Racing Mitsubishi EVO X to the Redline Time Attack event in California. Sporting some sleek Continental track tires, he tore up the track in the flat black machine. Not only does his EVO X carry the VR name, but his helmet does as well.
Vivid Racing has always been into alternative types of marketing. As a brand, Vivid Racing focuses on bringing all things that are part of the automotive culture together. Having worked with other well known athletes, they enjoy the nontraditional marketing and branding exercises that Coco can further for Vivid Racing. At the same time, Coco’s kind personality off the bike and insane style on the bike draws similarities to our business and project cars alike.
His Mitsubishi EVO X sports parts such as Volk Racing CE28N Genesis wheels in 18_10.5, wrapped in Continental DW Contact tires and Agency Power’s downpipe, fuel rail, sway bars, rear adjustable control arms, and a short shifter.
Coco, originally from Santiago, Chile, continues to shine in his BMX career, having placed fourth in Vert in the Asian Games in 2011, fifth in the Mountain Dew Cup finals in Las Vegas in 2011, and third at the 2010 Salt Lake City Dew Tour.
Vivid Racing is proud to have Coco Zurita carry its name throughout the extreme sport/racing world.
Vivid Racing is a multi-million dollar small business in the automotive aftermarket industry. They have been featured in almost every magazine about their business and cars they have built. Rob and Dan have competed in 3 Gumball 3000 events, Bullrun Rally, and featured on ESPN2's "Import Racer" TV show. Vivid Racing has also built several demo cars including some for Pepsi/Mazda and Cusco/Subaru.
Betty Mermelstein
bjmerm@vividracing.com
Dan Mermelstein
Vivid Racing
1429 W. Scott Ave.
Gilbert, AZ 85233
480 966-3040 x222
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