openPR Logo
Press release

ID International study shows California Counties can save money with Brand Design strategies

12-23-2011 04:29 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: ID International

ID International: Brand Strategy | Graphic Design | Web Design

ID International: Brand Strategy | Graphic Design | Web Design

California’s county tourism industry is as important as ever, and is operating on a slim dime in this recovering economy. Branding strategies can be applied to the most visited regions or cities,while utilizing not only printed pieces and websites.

Without 100% of the anticipated revenue received from visitors, most all California counties have to regularly slim down in a delicate balance between the county budget and services to keep everything running smoothly.

A recent study performed at ID International (Chico, California and Milan, Italy) offers that California Counties are clearly not taking advantage of modern Branding strategies to maximize both budget and return on investment in relation to tourism.

Along with county Tourist and Visitor Bureaus, Clean Air and Water Districts, Sheriff Departments, Health Departments, and other county agencies rely heavily on printed brochures and websites to impart very important health, safety and legal information to the public. Alarmingly, the ID International study revealed that California counties are well behind the national average in both availability and quality of information provided because in most cases, they either don't have the budget for traditional advertising methods or the personnel to get the information out. As a result, California county websites regularly display outdated information, and are typically designed with this information, not the indecisive tourist in mind.

The study results also reveal that many California counties could likely double or even triple visitors to their county by implementing just the most basic principles of modern branding strategies with the increased organization reducing advertising budgets over the long run, something counties across the state need to do in these tough economic times. Branding strategies can be applied to the most visited regions or cities, or to the county as a whole, while utilizing not only printed pieces and websites, but Facebook and other forms of Social Media as well. It’s not enough anymore to put up a website and forget about it, County agencies should be able to focus tourism information more where it has to be presented in a way which competes with more famous vacation destinations. California counties need to build brands.

Got Milk? Got Mendocino? Just do it? or Just Do Shasta County?

Memorable imagery and slogans, an updated county seal, and the seamless integration between these and the World Wide Web are critical components for a successful county budget as we enter this golden age of technology. The ID International study notes "Given modern web, cellular and social media arenas now available, county resources and agencies have never been so easy to access, information has never been easier to distribute, and their budgets have never needed to be lower. Utilizing modern Branding strategies, California counties could easily maximize these investment opportunities, reduce budgets, and attract more visitors to beautiful California."

There is more information on ID International's website, and if you’re ever in doubt that California isn’t one of the most beautiful places on Earth, visit sometime soon. If you live here, your local counties have so much to offer, just open your door and step outside.

ID International is a comprehensive branding agency offering strategic branding solutions and innovative design. With four worldwide locations, ID offers an international perspective and a real return on investment to all creative planning, print and web projects. Please review our corporate website at and contact ID International today to learn more.

USA Office
992 Jonell Lane
Chico, California 95926

Press: Alex Sorger
Phone: (530) 892-9027 x225

Facebook Link:

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release ID International study shows California Counties can save money with Brand Design strategies here

News-ID: 205171 • Views: 1381

More Releases from ID International

Cleanrite-Buildrite's Participation in Bidwell Bark Charity Event Surpasses all …
Northern California's second annual Bidwell Bark fundraiser for The Butte Humane Society was an outstanding success with an over 500% increase in participants from the first year. This year Cleanrite-Buildrite decided to help make a difference, and their contribution far exceeded their expectations. More than 1,500 people and their dogs participated in the first Bidwell Bark 5k Fun Run & 2k Walk on September 29, and all told, over $79,000
Cleanrite-Buildrite Receives Crawford Contractor Connection Top Performer Award
Cleanrite-Buildrite, Northern California's premier carpet cleaning and restoration contractor announced that their Corporate Branch in Chico, California has just been awarded with the prestigious 2011 Crawford Contractor Connection Top Performer Award. The Contractor Connection recognizes the top performers in their national contractor network in response to outstanding dedication to quality and excellence in service. This overall excellence award is measured by estimate upload TIP, customer service scores, professionalism in communication,
Branding Agency ID International Re-Brands Itself on Park Avenue
Branding Agency ID International announced yesterday the launch of their own updated brand. For their 10 year anniversary, they have moved their primary corporate offices to a larger Park Avenue address in Chico, California. To support this expansion, they have updated their logo along with all supporting materials, installed a new monument sign, and re-branded their corporate website up-market. Like many successful agencies in this time, they are following a
ID International updates KZFR 90.1 Community Radio Brand
Branding Agency ID International is proud to announce the design and release of a new logo and brand update for community radio station KZFR in Chico, California. The modern-looking green and black oval with clearly readable station call letters and their frequency 90.1 FM has been described around the station as "clean and green". In addition to the logo, ID International also re-designed for the station a unique programming schedule,

All 25 Releases

More Releases for California Brand Design

Industry West Partners with German Design Brand
Industry West, designer and manufacturer of mid-century modern furniture, proudly announces the launch of a new product collection. The new line features pieces from the sophisticated design team behind Fundamental.Berlin. Available first for sale in early January 2018, this collection signals Industry West’s commitment to presenting high-end and luxury interior pieces from talented designers. Fundamental.Berlin is the product of two seasoned architects who were first united by their shared inspiration
Magnify Your Brand with Logo Design Studio
Summitsoft presents an alternative to paying big bucks for a professional logo designer or using complicated conventional software to try and do the job yourself. Logo Design Studio is designed with ease of use in mind, allowing brands to create professional looking logos in minimal time. To help users get started, it sports an enormous database of 2,000 templates and more than 6,000 scalable vector clipart. All graphical elements are
Burbank, C.A. (February 13, 2016) – Wine & Design, the leading paint and sip franchise that provides chic, upbeat spaces for memories and masterpieces, announces the grand opening of its newest location in Burbank, the first of its kind in the Los Angeles area. To celebrate the opening, Wine & Design is inviting the community to five days of festivities starting Wednesday, February 15 to Sunday, February 19 packed with