Pakistan Color Cosmetics Market 2020 - Impact of COVID-19, Future Growth Analysis and Challenges | Unilever N.V., Avon Products, Inc, Revlon Inc, Mac Cosmetics, Loreal Group, Clinique Laboratories
According to a new report published by Allied Market Research Next Pakistan Color Cosmetics Market by Application (Facial Make Up, Lip Products, Eye Make Up and Nail Products) and Target Market (Prestige Products and Mass Products): Opportunity Analysis and Industry Forecast, 2018-2025
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The Pakistan color cosmetics market size of $ XX million in 2019, with a CAGR of XX% from 2018 to 2025 at $ XX million by the end of 2025.
With an increase in awareness regarding the availability of halal cosmetics, the demand for halal color cosmetics is on the rise. Halal cosmetics are essentially cruelty free and are breathable. They allow water penetration through skin and nails that provides chastity before prayers, thereby inclining the preference of consumers towards the market. Owing to the increase in use of smartphone and internet penetration, there is a significant influence through social media which adds awareness and exposure to the available color cosmetics among the consumers. This in turn helps drive the demand for color cosmetics. Celebrity endorsements of color cosmetics in Pakistan creates greater appeal on the target audience, since consumers in the county generally associate themselves with their icons which influences the consumers to purchase the products, thereby boosting the sales and adding to the growth of the market. However, adolescent girls in Pakistan are usually refrained from wearing makeup. They are usually preferred applying minimal color cosmetics onto their skin and nails. This factor may restrain the growth of the color cosmetics market in Pakistan.
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The Pakistan color cosmetics market is segmented based on application and target market. Based on application, it is categorized into facial make up, lip products, eye makeup, and nail products. Based on the target market, it is bifurcated into Prestige Products and Mass Products.
The major players in the Pakistan color cosmetics market include Unilever N.V., Avon Products, Inc, Revlon Inc, Mac Cosmetics, Loreal Group, Clinique Laboratories, LLC, Etude House, Oriflame Holding Ag, Coty, Inc and Ciate London.
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