Geographic Information System (GIS) Market 2020 Worldwide Opportunities, Driving Forces, COVID-19 Impact Analysis, Future Potential 2024

In the coming years, the adoption of GIS is predicted to be steady in the telecommunication sector due to the growth in wireless communication infrastructure in Middle East and Africa. The government sector has been and is projected to be the largest user of the GIS technology; the sector is investing heavily in GIS. Such solutions are used by the government for application in military, aerospace, and homeland security. For instance, for routing vehicles in mainland China, the Chinese government introduced a national street-level mapping project.

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Modern maps are developed keeping in mind the easy accommodation of new data as it becomes available, which is leading to the increasing adoption of 3D GIS maps. As per Environmental Systems Research Institute Inc., due to the shift from 2D mapping of smart cities to the 3D model, 3D-based urban planning is growing rapidly. In 2017, the global GIS market reached $9,835.5 million, and it is expected to grow with a CAGR of 10.2% in the coming years. The system finds application in several areas, such as oil & gas exploration and refining, aerospace & defense, government, engineering & business services, healthcare, telecommunications, transportation & logistics, and water & wastewater.

Personalization of content is one of the major marketing strategies that is being used today to offer a seamless experience. Now that almost everyone has global positioning system (GPS)-enabled smartphones, various companies such as Google and Zomato use localization, which includes the placement of the right products at the right time and place. This is done through the use of GIS.

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India is also projected to develop GIS-based data for land management, land records, and ownership details. Initiatives such as these have compelled GIS vendors to come up with innovative products that meet the needs of users, especially in developing countries. Hence, the rising penetration of location as a service is a key factor which is driving the demand for GIS.

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