AkzoNobel launches Colour Futures™ 2012
Link to the video
AkzoNobel, the largest paints and coatings company in the world and the maker of Dulux paints, today announced the launch of its annual patented colour study, ‘Colour Futures™’ for 2012. Colour Futures™ forecasts colour trends and insights globally. Akzonobel predicts Red as the dominant colour trend for this year.
Colour Futures™ is a comprehensive guide on colour trends and patterns for the year and is created by a set of global colour experts. Once a year, AkzoNobel’s Global Aesthetic Center invites an international group of creative experts from the fields of design, architecture and fashion who draw on a variety of cultural sources and influences, from fine art to technology and from nature to pop culture to create a comprehensive guide on colour. Their views, insights and findings on trends are translated into colour palettes and images, and captured in this annual edition of ColourFutures™
Colour transitions and influence for 2012
Every year, ColourFutures™ presents one dominant colour trend, forecasts themes and introduces a new colour palette which will be in vogue for the year. For 2012, the dominant concept is ‘Possibilities’.
Talking about this, Humsa Dhir, Country Communications Manager, AkzoNobel, India, says, “The ColourFutures™ study has been forecasting colour trends and helping consumers in making colour choices successfully since 2004. For 2012, we have identified ‘Possibilities’ as our core concept. This builds on the theme for last year, ‘Appreciation’, and encourages combining materials and colours in new, unexplored and uninhibited ways.
In 2011, the colour mood was clean, fresh, joyful and charming, with playful, zingy pastels riding the trend. 2012 is full of take-charge optimism. This translates into a diverse colour palette ranging from full bodied hues with lots of character and meaning, to tender, hushed pastels, to chic neutrals and edgy brights, which complement each other in stimulating, new ways.”
Colour of the year-2012
The Colour of the year is a blushing, lively, juicy tomato RED called ‘Tea Dance’. This radiant shade is the most important colour for 2012 as it is at once whimsical and serious, dynamic and soft. Red is a powerful mood-modifier. Red is also held in high regard around the world for its many symbolic purposes. In China, it is associated with good fortune; in India it signals marital bliss and insightfulness. In many western societies it is the colour of passion, power and festivity.
Red is the perfect tool to convey value and meaning. Within a palette of hues, this colour offers many possibilities: contrasting one colour, bringing out a certain depth or cool quality in the next, allowing a third to recede. Red can change the game in an instant and brighten one’s outlook in unpredictable ways.
AkzoNobel is committed to understanding colour and how it can change the lives of people and communities around us. It has a unique, colour and trend forecasting facility in Netherlands called The AkzoNobel Global Aesthetic Center, which is dedicated to creating leading edge designs and understanding the power and impact of colour in both commercial and domestic environments. The Global Aesthetic centre in AkzoNobel specializes in colour forecasting, colour design, colour competence and colour communication for all AkzoNobel coating brands all over the world.
Akzo Nobel India
Present in India for 100 years and a significant player in the Paints industry, the Company has primarily operated under the ‘Dulux’ brand name. Over the years, it witnessed sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial Chemical Industries Ltd., by virtue of which the Company became a member of the AkzoNobel Group. AkzoNobel India manufactures and markets paints and specialty chemicals. With employee strength of about 900, Akzo Nobel India has manufacturing sites, offices and distribution network spread across the country. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in class globally, with due care being taken to protect the people and the environment.
About Akzo Nobel N.V.
AkzoNobel is the largest global paints and Coatings Company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™. For more information please visit our website www.akzonobel.com
Maitreyee Goswami / Kabir Singh
M: +91 98738 18405 / +91 971 177 3885
firstname.lastname@example.org / Kabir.email@example.com
Dulux provides beautiful texture paint for your house and also helps you protect your house using high heat paint, high temperature paint, eco/environmental friendly paints, heat reflective paints, heat resistant.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release AkzoNobel launches Colour Futures™ 2012 here
News-ID: 204942 • Views: 2241
More Releases from Dulux
AkzoNobel’s entry into the wood coatings market in India
New Delhi: November 09, 2011 AkzoNobel, the world’s largest paints and coatings’ company, today announced the launch of their wood care solutions in India. The launch of this product line in India is expected to further strengthen AkzoNobel’s leadership in the wood care segment, globally. In India, the new wood coatings range will be launched as part of the ‘Dulux’ brand portfolio. As a brand, ‘Dulux’ stands for innovation and quality and premium products. Foraying
Dulux uses Digital Innovations to empower consumers
Introduces a NEW Colour service, ‘Colour Click’ in its NEW engaging website Link to the new website: www.Dulux.in New Delhi, October 11, 2011: Do you want the colour of your wall to complement the colour of your furniture and the designing of your room? Dulux Paints has the perfect solution for you. Dulux has introduced an innovative new application called the ‘Dulux Colour Click’ which takes colour customization to an advanced level
Unaudited financial results - Performance Highlights
AKZO NOBEL INDIA LIMITED (Q2 FY 2011-12 as compared to Q2 FY 2010-11) Total income for the quarter is 3015 million rupees as compared to a total income of 2393 million rupees; a QoQ growth of 26% Profit before tax (PBT) for the quarter is 323 million rupees as compared to a PBT of 449 million rupees; a QoQ decline of 28% Profit after tax (PAT) for the quarter is 263 million
More Releases for Akzo
Organolithium Market players Rockwood Lithium GmbH, Akzo nobel
Organolithium belong to class of organometallic compounds which contain carbon-lithium bonds. Organolithiums are one of the major reagents used in organic synthesis mostly used to transfer the lithium atom or organic group through nucleophilic addition. Organolithium compounds are extremely reactive compounds and hence require specialized handling techniques. Being flammable and corrosive in nature these are stored at temperatures less than 10 °C. Organolithium find industrial applications largely in production of
Automotive Refinish Paint Market: Akzo Nobel, BASF, 3M, Kansai Paint
MarketResearchReports.Biz has recently announced the Latest industry research report on: "Global Automotive Refinish Paint Market" : Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts. This report studies the Automotive Refinish Paint market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes the top players in global and United States market, and splits the Automotive Refinish
Emulsion Coatings Market 2018 | Akzo Nobel, Asian Paints, Nippon
This report studies the global Emulsion Coatings market status and forecast, categorizes the global Emulsion Coatings market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China and other regions (India, Southeast Asia, Central & South America, and Middle East & Africa). . . – Get Sample Report_https://www.researchmoz.us/enquiry.php?type=S&repid=1864681 ' ' Emulsion coatings contain small groups or clusters of insoluble resin
Global Waterborne Coatings Market 2018- Sika, Valspar, Chenyang, Akzo Nobel
Apex Market Reports, recently published a detailed market research study focused on the "Global Waterborne Coatings Market" across the global, regional and country level. The report provides 360° analysis of "Global Waterborne Coatings Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the Global Waterborne Coatings industry, and estimates the future trend of Global
Global Trimethylgallium (TMG) Market 2017 - Albemarle, Nata, DOW, Akzo Nobel
Apex Research, recently published a detailed market research study focused on the "Trimethylgallium (TMG) Market" across the global, regional and country level. The report provides 360° analysis of "Trimethylgallium (TMG) Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Trimethylgallium (TMG) industry, and estimates the future trend of Trimethylgallium (TMG) market on
Global Hypochlorous Acid Market 2017- Arkema, OxyChem, Akzo Nobel
Global Hypochlorous Acid Market 2017, presents a professional and in-depth study on the current state of the Hypochlorous Acid market globally, providing basic overview of Hypochlorous Acid market including definitions, classifications, applications and industry chain structure. Historical data available in the report elaborates on the development of the Hypochlorous Acid market on a global and regional level. The report compares this data with the current Hypochlorous Acid state of the