Impact of COVID-19 Outbreak on Fabric Wash and Care Market Outlook Analysis by 2022

The fabric wash and care market is projected to grow at a CAGR of 5.6% from 2016 to 2022, to reach $112 billion by 2022

Innovations in technology and products have fostered the launch of easy-to-use and effective fabric cleaning & care products. Market players have launched new formulations of fabric care products to cater to the growing demand for newer fabric care products among consumers. In addition, rise in awareness among customers about environment degradation due to the use of conventional fabric wash products has led to the increased demand for eco-friendly fabric wash products. Market players have also started to launch eco-friendly fabric cleaning products to address the issue of environmental degradation. For instance, Tide PurClean, an eco-friendly detergent, was launched by P&G in 2016. However, companies need to focus on developing affordable eco-friendly fabric cleaning products. The adoption of liquid detergent has increased in the emerging markets, owing to its ease-of-use and fabric care properties.

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The global fabric wash and care market has witnessed tremendous growth in the emerging markets, such as India and China. Water scarcity is one of the major issues in most of the countries in the world. Therefore, market players have focused on the development of products with low consumption of water, especially for emerging economies, such as India and China, owing to the prevalent issue of water scarcity in these countries.

Fast moving consumer goods (FMCG) is an emerging market in Africa. In addition, global market players plan to expand their presence in Africa, owing to minimal scope in the matured markets. Rapid urbanization has led to changes in the demand and distribution of fabric cleaning products in the region; thus, creating lucrative opportunities for market players.

Prominent players across the globe have adopted innovative marketing and promotion strategies to increase their customer base. Market players offer special discounts at point-of-sale counters to improve their brand value and boost the sales of products. These initiatives have fueled the growth of the global fabric wash and care products market.

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The report segments the global fabric wash and care market based on product types, application, and geography. By product types, the market is segmented into detergent, fabric conditioner/softener, and bleach. On the basis of application, the market is categorized into residential, hospitality, healthcare, aviation, and automotive. Geographically, the market is further analyzed across, North America (U.S., Canada, and Mexico), Europe (UK, Germany, Italy, and rest of Europe), Asia-Pacific (India, China, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

Key players profiled in this report include Unilever Group, Procter & Gamble, Reckitt Benckiser Group, Henkel AG & Co. KGaA, The National Detergent Company SAOG, Church & Dwight Co. Inc., SEITZ GMBH, Nice Group, Wipro Enterprises Limited, and Colgate-Palmolive Company.

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