Western Wear Market 2020 (Includes Business Impact of COVID-19) - Benetton Group S.r.l., Diesel S.p.A., The Gap Inc., Aditya Birla Fashion and Retail Ltd. Bestseller, Forever21

The global western wear market size was $71,132 million in 2016, and is expected to reach $99,423 million by 2023, registering a CAGR of 4.8% during the forecast period. Western wear is a clothing style derived from 19th century American old west region. Jeans, t-shirts, and jackets are the prevalent clothing forms of this style among men and women. This category of clothes is widely accepted by many cultures, as they offer comfort, durability, and variety.

Manufacturers currently focus on the Asian countries, such as India and China, to expand their foothold due to the maturity of the North American and European markets. Thus, most of the companies have shifted their production plants to China and other Asia-Pacific countries to reduce the manufacturing costs. This shift is projected to draw the companies closer to their target market.

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The report segments the global western market on the basis of type, distribution channel, end user, and geography. Based on type, the market is bifurcated into formal and casual. On the basis of distribution channel, it is divided into online platforms, specialty stores, supermarkets, hypermarkets, and brand outlets. End users of western wear include men, women, and kids. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Asian countries, such as China and India, possess a large number of youth population. This fashion-conscious population is expected to lead to surge in demand for western wear. Formal western wear is mandatory for employees in numerous organizations located in this region; however, few organizations have shown acceptance of casual western wear. Exponential growth in the number of potential buyers in India is expected to drive the market growth.

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Major players operating in the Global Western Wear Market are Benetton Group S.r.l., Diesel S.p.A., The Gap Inc., Aditya Birla Fashion and Retail Ltd. Bestseller, Forever21, Inc., Marks and Spencer plc., Hennes & Mauritz AB, MANGO, and Inditex SA.

Other western apparel brands in the value chain include Gianni Versace S.p.A., Chanel S.A. LVMH Moët Hennessy Louis Vuitton SE., and Hermès International S.A.

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