Impact of COVID-19 Outbreak on Baby Pacifier Market Outlook Analysis by 2026

According to the insights of CXOs of the leading companies, the rise in number of infant population coupled with increase in per capita income of parents have been some of the key factors that help drive the demand for baby pacifier products.

Baby pacifier manufacturers consider adopting some of the key marketing strategies to help trigger demand for its products among the target customers. Manufacturer sights these marketing channels as an effective platform that help promote their baby pacifier products and accordingly increase its customer base.

The baby pacifier market size was valued at $352.2 million in 2018 and is expected to reach $522.6 million by 2026, registering a CAGR of 5.10% from 2019 to 2026.

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The global baby products market is valued at US$12.2 billion in 2018. The rise in disposable income of parent coupled with rapid urbanization has been some of the key factors that help drive the market in terms of value sales. And hence, there has been increase in demand for different kind of baby accessories such as toys, feeding accessories, wipes, diapers including baby pacifiers. A baby pacifier is essentially a nipple on a handle that is designed to comfort and entertain babies. While some babies only suckle during feedings, others will want to suck on a nipple or baby bottle even after feeding time is over. This suckling can help pacify an irritated baby.

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The global baby pacifier market is segmented on the basis of product type, distribution channel, and region. By product type, the market is categorized into one-piece baby pacifier and multiple-piece baby pacifier. By size, the market is classified into small, medium, and large. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Key players profiled in baby pacifier industry include doddle & co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips N.V., MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.

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