12-14-2011 04:20 AM CET - Leisure, Entertainment, Miscellaneous

Brave Soul Set to Revitalise British Clothing

Press release from: Brave Soul

Brave Soul Set to Revitalise British Clothing

Following a difficult year for British fashion, the launch of Brave Soul, a new clothing brand serving both men and women, has promised to kick-start a stuttering industry.

When Britain's fascination with fast fashion faltered in the spring of 2011, several leading high-street retailers posted substantially reduced profits. The chief driver of the demise was identified as the recession, which had caused most firms in the UK to struggle, but many industry experts blamed the downturn on the changing tastes and attitudes of British consumers.

Few styles have managed to span generations. The ubiquitous shell suit of the late 1980s and early 1990s, for instance, was soon superseded by other garish types of garment; in fact, Britain's relationship with fashion has long been a difficult one. Drawing criticism from the continent, the UK has rarely been able to match the style, quality and sophistication of labels based in Milan and Paris. Until recently, that is.

Brave Soul brings a brave new look to British fashion. Combining continental styles with traditionally British themes, the designer fashion label provides a rich selection of high-quality clothing for men and women. Brave Soul's range for men is particularly impressive, not least because its winter selection of jackets, jeans and shirts is as practical as it is stylish. In fashion, blending the functional with the aesthetic does not always succeed, but Brave Soul has managed to find the right balance to produce a range of clothing that is rugged, comfortable and instantly appealing.

Though hoping to carve out a significant portion of the UK's wavering retail market, Brave Soul is ultimately a producer of high-end designer fashion. Aside from being an internet-only firm, the main difference between Brave Soul and other top brands is price: Brave Soul aims to restore customer confidence in the retail industry by supplying the very best goods and the most affordable prices. To state the obvious, unique clothing that is competitively priced is something of a rarity in today's inflated economy.

Brave Soul's winter range for men includes military style jackets, padded gilets, drop-crotch jeans and checked shirts. The brand experiments with various materials, including denim and knitwear, while producing dresses, skirts, tops, trousers, jeans, jackets and more for women.

Brave Soul is also providing a special treat for festive shoppers in the form of a 25% discount. Customers who visit the store before Christmas need only enter the voucher code SOUL1 at the checkout page to avail of the discount. This offer is valid until the 24th December 2011.


BRAVESOUL.co.uk are a new and inspirational British clothing brand that gives you both womens and mens fashion for the ultimate online clothes shopping experience. With a wide variety of products to fill your wardrobe, we are here to inspire you to express your fashion personality. We offer a strong range of mens designer clothing online. Alongside a directional and feminine womens fashion collection, including sumptuous must have womens knitwear to keep the cold chill away this Autumn/Winter.

61 Great Ducie Street
M3 1RR

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