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F1 ROCKS™ THE AFTERPARTY - A PERFECT WAY TO CELEBRATE THE END OF THE 2011 FORMULA 1 SEASON

12-01-2011 01:13 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: GP Management

F1 ROCKS™ THE AFTERPARTY - A PERFECT WAY TO CELEBRATE THE END

São Paulo – 28th November 2011 – For the second year running, F1 Rocks™ The Afterparty returned to São Paulo to provide the perfect end of the Formula 1 season celebrations. Forming part of the Formula 1 Grande Premio Petrobras Do Brasil race weekend, Enterprise Entertainment staged its sell-out F1 Rocks™ in São Paulo concert on Thursday 24th November 2011 at Via Funchal, featuring two multi-award winning international stars, the UK’s hottest new export and R+B recording artist Jessie J and the ever-entertaining soul diva Macy Gray.
F1 Rocks™ the Afterparty and associate partners Pirelli once again staged their exclusive event on Sunday 27th November, at Daslu, featuring an assortment of internationally renowned talent to entertain VIP guests and Formula 1 drivers from around the globe. The evening kicked off with F1 Rocks™ The Afterparty regular Formula 1 driver/DJ Sakon Yamamoto, followed by UK’s most exciting producers Chase & Status DJ set and Rage. Macy Gray delivered her own brand of funky and soulful music spanning decades of style, before acclaimed DJ Sasha took to the decks playing a selection of acid house and dance music. Local celebrity DJ’s Thiago Mansur and Juliana Barbosa rounded off a great evening for party revellers, which lasted until dawn.
Celebrity guests included Formula 1 drivers Felipe Massa, Nelson Piquet jun., Adrian Sutil, Nico Rosberg, Sebastian Buemi, Vintantonio Liuzzi, Jerome d’Ambrosio, Jaime Alguersuari and ex-Formula 1 driver and Les Mans winner Mika Salo. Brazilian model Daniela Sarahyba and TV presenter Renata Fan were among the 1,500 invited guests who enjoyed top class non-stop entertainment.
F1 Rocks™ in São Paulo in 2011 have produced two separate TV formats, including a highlights package, distributed to international broadcasters and local networks. F1 Rocks™ in São Paulo offers the best branded live entertainment experience, bringing the world’s greatest artists to Brazil.

Marco Maria Tronchetti Provera, Head of F1 Activation, Pirelli, commented:” F1 Rocks The Afterparty is the best way to put the finishing touch to the Brazilian Grand Prix weekend. It was great to celebrate the end of the season at a unique and exciting party alongside prestigious artists, F1 drivers and other representatives of the F1 Circus and Pirelli Latin America guests and partners.”

For all enquiries for F1 Rocks™ The Afterparty
Jonny Dodge
GP Management
+44 (0) 7890 486 212
www.gp-management.com
jonnyd@f1rocksafterparty.com

About F1 Rocks™ The Afterparty
F1 Rocks™ The Afterparty is the latest exciting addition to the off track entertainment surrounding a Formula 1™ weekend. F1 Rocks™ The Afterparty hosts the most exclusive parties in luxurious surroundings around the world at Formula 1™ race weekends. Attracting the stars and glitterati from the F1 Rocks™ live event, Formula 1™ and international celebrities. F1 Rocks™ The Afterparty is the most elite late night party spot during a race weekend.

Jonny Dodge
GP Management
5th Floor
90 Mortimer St
London
W1W 7RA
+44 (0) 7890 486 212
media@gp-management.com

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