Cider Market, Business Will Grow in 2023, Prominent Players: Anheuser-Busch Companies LLC, Asahi Premium Beverages, Aston Manor, C&C Group plc, Carlsberg Breweries A/S

Cider is on the verge of gaining a new vigor with new product launches, opening of new facilities, and its further usage in combating against coronavirus. Manufacturers have launched new products to give an innovative taste to consumers. Moreover, they are opening up new facilities to cater to increasing need and expand into new markets. The launch of new facilities also enables them to collaborate with local players and offer innovative products. With new product launches and other strategies, some of the makers try to bring back the trend of dry hard ciders in Wisconsin.

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Alec Steinmetz manufactures ciders with the name Forward and aims to bring a new experience with dry ciders. In addition, on the coronavirus outbreak, market players have been utilizing cider to produce an alcohol hand sanitizer and offering them to hospitals. The market for cider is experiencing a huge growth. According to the report published by Allied Market Research, the global cider market is expected to generate $16.25 billion by 2023. Following are some of the activities going on across the world.

Launching new products is one of the recent trends that market players have adopted to attract new customers and gain more share of the market. Strongbow, one of the leading players in the U.K., launched rose cider in the wake of summer. This cider does not contain artificial sweeteners, colors, and flavors. Carrot concentrates have been used to give a pinkish hue. Rachel Holms, the Brand Director at Strongbow, highlighted that Strongbow Ros? is the most successful recipe the company has ever tested. It will launch new initiatives to reach as much people as possible. Along with Strongbow, there are other brands including Magne and Kopparberg that have launched their rose ciders. Magne launched its cider in June, while Kopparberg in August of last year.

Among new strategies adopted by market players to grow business, opening new production facility to scale up production is one of the strategies. This proves to be one of the smartest strategies too as it helps in fulfilling demand and add new customers by expanding into new markets with availability of stock. Bryant's Small Batch Cider from Nelson County will open up a new facility in Richmond. The facility will be based in the historic Shockoe Bottom area. The company will invest more than $250,000 for renovating the facility and plant trees on the site. The new facility will also create eight new jobs. Governor Ralph Northam outlined that the Virginia's position as the top area for artisanal ciders comes from the roots in the apple industry. The administration would help the initiatives that would create new jobs and revitalize the cities.

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The Richmond facility would support another small cidery in Nelson County. This new facility will be a large-scale and contain a high-capacity canning line that is suitable for distribution-focused production. Bettina Ring, the Secretary of Agriculture and Forestry, highlighted that the facility would create a new market for apple growers in rural areas along with offering Richmond residents and other consumers to taste the apples of Virginia through the ciders. Jerry Thornton, the owner of new facility stated that the manufacturing space would enable the firm to partner with local artisans and produce innovative and tasty ciders on regular basis.

In the wake of outbreak of coronavirus, there are various strategies adopted by market players to make mark in the industry. Among those strategies, shipping ciders to doorsteps of consumers is another strategy. Nine Pin Ciderworks, the first New York's farm cidery from New York, adopted the strategy of shipping its hard cider to the doorsteps of consumers in the New York State. The New York State Liquor Authority gave permission owing to coronavirus outbreak. Consumers can place order through the website of the company and there is no minimum amount for placing the order. The order will be fulfilled in 48 hours.

A Cornish cider company is also taking an important step to compact the spread of coronavirus. It has been manufacturing hand sanitizers and distributing in hospitals for free. Healeys Cornish Cider Farm has been making hand sanitizers upon the request by Royal Cornwall Hospital. The company produces nearly 100 liters of sanitizer per week by following the guidelines and recipes of the World Health Organization (WHO).

Key Players: Anheuser-Busch Companies LLC, Asahi Premium Beverages, Aston Manor, C&C Group plc, Carlsberg Breweries A/S, Carlton & United Breweries (CUB), Distell, Halewood, Heineken UK Limited, and The Boston Beer Company.

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