European Union (EU) Point-of-Care Ultrasound (PoCUS) Device Market Promising Growth Opportunities & Forecast to 2024

Heart diseases kill around 18 million people each year, says the World Health Organization (WHO). In case of the European Union (EU), specifically, more than half of all the deaths are caused by cardiovascular diseases (CVD). The prevalence of these and other chronic diseases is rising because of genetic factors, as well as poor lifestyle choices, such as excessive consumption of fatty food and alcohol and lack of exercise. The key to diagnosing all such diseases as well as tracking the effect of medication and other forms of treatment is medical imaging, such as ultrasound. Advancements in technology have led to the development of point-of-care ultrasound or PoCUS, which is essentially a portable form of the imaging equipment.

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Thus, with the high prevalence of chronic diseases and technical enhancements, the EU PoCUS device market revenue is expected to rise to $230.9 million by 2024, witnessing a CAGR of 6.1% in the coming years. With PoCUS, instead of patients visiting medical centers for the tests, the imaging equipment comes to them, be it an emergency room, their hospital room, or house. This is especially beneficial for the elderly, who cannot always visit a full-scale hospital. Here, primary care physicians mostly diagnose and treat them, which is why such professionals are increasingly adopting PoCUS devices in the EU.

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PoCUS devices come in two variants: compact/handheld and trolley/cart-based, of which the latter type has been more widely procured. This is because they are important in healthcare settings for the diagnosis of various abnormalities. Additionally, being wheeled, they can be easily transported across the medical centers. In the coming years, with people becoming more aware about the benefits of portable imaging devices, the compact/handheld variants are expected to witness a fast increase in sales. Additionally, with the rising healthcare expenditure, patients are trying to avoid visiting hospitals as much as possible, which is pushing the uptake of portable PoCUS equipment.

Historically, Germany was the largest EU PoCUS device market, as the incidence of chronic diseases here is quite high. Additionally, the healthcare expenditure in the country is rapidly rising as is the number of diagnostic centers and full-fledged hospitals here. Another reason behind the high uptake of point-of-care ultrasound devices here is its geriatric population, which, according to the United Nations, would make up for 37.6% of its total population by 2050, compared to 28.0% in 2017.

Therefore, as the number of the elderly increases, thereby resulting in the rising incidence of various diseases, the usage of PoCUS devices would also grow in the EU.

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