Drinkable Yogurt Market 2026: Key strategies adopted by Top players - Chobani, Pillars Yogurt, Lifeway food, Dannon Co, General Mills, Stonyfield Farm, Grupo Lala, Yakult Honsha

Yogurt is a dairy product made by fermenting milk with a yogurt culture. It provides protein and calcium, and it may enhance healthy gut bacteria. Drinkable yogurt is a dairy beverage. These beverages are commonly produced ranging in thickness from very thin to quite viscous and drinkable. They are flavored in many varieties. Most varieties of drinkable yogurt are made with the same active cultures that are found in other sorts of yogurt and confer health benefits. Drinking yogurts come in every flavor that can be imagined and range from runny to viscous.

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Yogurt products are produced by the bacteria that grow in milk. These organisms digest the sugars in the milk, and produce a thicker and sour tasting substance. The bacteria to prepare yogurt is remained in the finished product, in some commercial varieties use processing techniques that kill these bacteria.

Competitive landscape
o Companies are launching new products with additional feature and flavors in order to be more competitive in the market. Some of the key strategies followed by industry players are mentioned below.
o On 16th march 2018, Alove brand of Morinaga Nutritional Foods Inc has launched aloe vera drinkable yogurts.
o The Dannon Co. Inc., added new Activia Dailies, a line of probiotic low-fat yogurt drinks. Activia Dailies are packed with billions of live and active probiotics, but in a much smaller 3.1-ounce serving size.

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Market Drivers:
o Drinkable yogurt contains probiotic which is also known as Lactobacillus acidophilus, it helps the body to digest food and balance the good bacteria found in the intestines. This will boost the global drinkable yogurt market.
o Drinkable yogurt contains a lot of calcium, necessary for healthy teeth and bones. One drink provides around 49% of calcium needs. It also provides 38% of phosphorus, 12% of magnesium and 18% of potassium. These minerals are essential for several biological processes, such as regulating blood pressure, it will boost immune health and prevent certain illnesses. Thus, the above mentioned benefits will drive the global drinkable yogurt market.

Market Restraints:
o Drinkable yogurt may not be suitable for all, as it may cause adverse effects, especially in those with lactose intolerance or a milk allergy, which is a major restraint for the global drinkable yogurt market.
o The U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day. That includes not just yogurt but any milk, cheese or other dairy products. This is the major restraint to global drinkable yogurt market.

Market Segmentation
By product type
o Yogurt is defined as milk that's been fermented with bacteria. It keeps the digestive system clean. Kefir is also milk that's been fermented with bacteria, but from kefir grains, which happen to produce more probiotics than yogurt. It helps in digesting the food and keep body colon healthy.

By Geography
o Asia-Pacific is the major market for drinkable yogurt, driven by increasing consumer awareness for probiotic products and supported regulatory environment.
o The growing acceptance of yogurt as a snack creates a massive opportunity for the market considering the importance of snacking in U.S. diets. As a result, the product innovation expands to include formats that fit non-breakfast occasions, including good and satiating varieties.

Key market segments covered
BY PRODUCT TYPE
o Yogurt
o Kefin

BY FLAVOR TYPE
o Strawberry
o Mango
o Apple
o Banana
o Others

BY SALES CHANNEL
o Direct
o Indirect

BY REGION
o Asia Pacific
o Europe
o North America
o South America
o Rest of the World

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