Electric Toothbrush Market is Expected to Grow at a CAGR of 8% During the Forecast Period 2023
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Increase in awareness about oral hygiene has been a key driver for the electric toothbrush market. Moreover, rise in disposable income in the developing countries has fueled the adoption of electric toothbrushes. However, high price of these brushes acts as a major restraint of the market. The replacement of the head of electric toothbrush is expensive, which further limits its adoption. The head contains bristles, which need to be replaced after every three to five months, making the replacement of bristles costly. On the contrary, rise in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.
The report segments the global electric toothbrush market on the basis of bristle, head movement, end user, and geography. Based on bristle, the market is bifurcated into soft bristles and nanometer bristles. By head movement, it is classified into rotation/oscillation and sonic/side-to-side. The end users of the industry include adults and children. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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The key players operating in this market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
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