On the Move to New Markets - Setral started strategic cooperation with Eram in the Gulf region.

The German company Setral, a member of the ECCO GROUP, has engaged a new partner: Eram International Holding, a limited liability company domiciled in Jeddah in the Kingdom of Saudi Arabia.

For more then 40 years Setral is specialized in development, manufacturing and sales of high-performance lubricants and maintenance products. The Eram International Holding is presented as a major trading and services group with diverse business sectors throughout the Gulf region.

While Setral is specialized in development, manufacturing and sales of special lubricants, Eram is a Multi-Divisions GROUP. Principal business sections are plastic machineries and equipments, motor and vehicle subsidiaries and Information Technology. Eram’s activities cover the Gulf and North Africa countries with commercial representation offices in the main capitals of this area.

Prince Faisal Al-Saud, the president of Eram, and Karl-Heinz Hensel, CEO of Setral Chemie GmbH, met at the notary office of Dr. Reitenauer in Weilheim in order to conclude a commercial agency agreement. The aim of this contract is to sell and promote the established Setral products as well as any new products or developments of the ECCO GROUP in Middle East and North African Markets (MENA).

Eram’s short-term goals are to associate the highly esteemed names of Eram and Setral in the world of industrial lubricants tailored and customized especially for all industrial circumstances, to set new standards for industrial lubricants, especially in rapidly stepping up, technology-hungry environments like the Middle East and Gulf region. In the long term Eram envision to outsource the gained know-how to the local markets which helps to develop the respective national industries.

The strategy of this ambitious undertaking is based on accurate market researches, after slicing the market by geographical territories, by industries, by consumption patterns and by future market trends. The partners work on supplying the individually required lubricants, greases and oils for each category with top quality Setral products in order to improve the customers’ industrial performance and thus reduce maintenance costs and the production downtimes. Eram and Setral are targeting the big industrial entities, the governmental manufactories and all other clients who need special customized lubrication solutions.

In September is the starting signal to this challenging move into the new market has been given.

Further information: http://www.setral.net/en/news.html

Overview Setral Chemie GmbH

Setral is specialized on manufacturing and application of high performance lubricants and maintenance products. The company was founded in 1969 and remains independent to this day. Technical creativity and the expertise acquired over decades rose Setral to an internationally successful company. Setral special lubricants are available all over the world. Convinced customers of all continents appreciate the high quality standard of the products, the know-how, the absolute reliability and Setral’s fast ability of to deliver.

Products

Special lubricants, lubricants for OEM applications, greases, pastes, oils, special and high temperature oils, chain oils, corrosion preventives, separating agents, high performance cleaners, maintenance products

Setral Chemie GmbH
Salzsteinstrasse 4
82402 Seeshaupt
Germany

Tel: +49 (0)8801/9710
Fax: +49(0)8801/9730
Email: info@setral.net
www: www.setral.net/en/home.html

Presscontact:
Ringo Rupf
marketing@setral.net

This release was published on openPR.