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The rise of a new generation of apartments in Vietnam

10-27-2011 03:00 PM CET | Industry, Real Estate & Construction

Press release from: Fusion Resorts

Fusion Suites Da Nang

Fusion Suites Da Nang

Trendsetter Fusion Resorts, known for its groundbreaking Fusion Maia’s all inclusive spa, Fusion Alya’s all inclusive dining and Fusion Zana’s fashion resorts, is currently working on a new apartment concept for the Vietnamese market. Not only does the design of Fusion Suites Da Nang Beach fuel curiosity, but service wise the creative minds behind the Fusion brand have come up with a special management concept for the building ensuring the return of investment of the buyers….to be revealed later this year.

According to Marco van Aggele, CEO and Co-founder of Serenity Holding, “The addition of an apartment concept to our collection of innovative resorts will breathe fresh air into the quite standard way of looking at apartments for sales in Vietnam. Thus far, most apartment developments across Vietnam are marketed on the price per square meter, making it very hard to distinguish yourself from other developments other than the price. With our strong background in hospitality, we think that our Fusion Suites collection will truly capture the essence of apartment ownership. Whether our buyers use it as a pied-a-terre, live there permanently or put it in our Fusion rental pool; our highly efficiently planned modular Fusion Suites are the answer for the currently distressed apartment market of Vietnam.

Fellow Dutchman and Design Director of Serenity Holding, Mr. Rolf van Valkenburg explains: “Constantly talking with customers and investors has helped us gain deep insights into their underlying needs which surely a customer survey cannot find out. And we know that both investors and customers are never demanding less. Creating new products and concepts to us is a must and a key ingredient for our developments’ survival. The “double-skin” design theme of Fusion Suites Da Nang Beach is somewhat strange for Vietnam, but it is a very effective and simple way to keep a building evolving throughout time, while contributing to a more eco-friendly operation. We truly hope the concept will be embraced by those Vietnamese investors and guests in search for a boutique lifestyle.”

Marco van Aggele continues: “Supported by our in-house team of dynamic managers and designers, Serenity always aims to look a few years ahead of the curve by conceptualizing innovative hospitality and real estate concepts in the very preliminary stage of a project. The new proposed Fusion Suites concept will put property investment in a different light. No longer will people have to invest in an “empty” apartment with no reasonable expectation of generating rental income until they resell the apartment. The fully furnished units of Fusion Suites can be put in and out of the rental pool depending on our client’s personal desires. This flexibility will be the key to the success of our Suite concept”.

Even though still in its concept phase, Fusion Suites Danang Beach has already received many pre-registered buyers in search for a smart way of investing in property. The attractive price point of a fully furnished, and ready to rent out unit (starting at 1.3 bln VND, which is around 65.000 USD) is only one of the reasons of this great demand. The unique look of the building give the buyers a feeling that the future value of their investment in safeguarded in the tough market of Da Nang. Other Fusion Suites development in main cities, such as Hanoi, Nha Trang and Ho Chi Minh City are currently under discussion.

# # #

Fusion Resorts is a new movement consisting of Vietnam’s most unique, forward-thinking and individually oriented hotel, resort and residential properties. Since its launch in the market in 2008, Fusion Resorts has continuously sought to promote, embrace and uphold the idea of combining travel with a strong lifestyle approach. Today’s consumers are more aware of a product’s development. A lifestyle image is no longer just a trend. Discerning consumers nowadays aspire more towards a brand that shares the values they cherish. With the brand “Fusion”, a new combination is taking shape in tourism: the highest standard of comfort is linked to a more conscientious investment. With properties for sale on locations such as Hoi An, La Gi, Da Lat, Ham Tan, Ho Tram and asset projects open and planned on locations such as Da Nang, Phu Quoc, Cam Ranh, Hoa Binh, Fusion Resorts will soon be Vietnam’s largest Internationally managed resort chain.

# # #

Serenity Holding has grown into a well-known name in the hospitality and real estate industry. In Vietnam the pressure for developers to maintain profitability and return against the backdrop ofincreasing development and land costs continues to be the biggest threat to development companies. Serenity Holding however is uniquely placed, as the company is the only fully vertically integrated hospitality company. With their own in-house designers and project managers, Serenity is able to take a more complete view of every project, seeing a project from both a developer’s and a hotelier’s point of view. This holistic approach allows balancing the competing needs of delivering a top-tier product to our guests while creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, hereby creating the optimal equilibrium to Serenity’s guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality projects from A-to-Z and has ownership interests in most of these.

Fusion Resorts
11B Nguyen Binh Khiem, Ward Ben Nghe, District 1
+ 848 3910 1000 | +848 3911 5820 |

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