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The National Deceased Register added to data8’s portfolio

10-26-2011 03:44 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: data8 Ltd

The National Deceased Register added to data8’s portfolio

Data8, the premier data solutions provider, today announced that they have added the National Deceased Register (NDR) to their portfolio of data cleansing files. data8 say they now have one of the most comprehensive ranges of data sources for customers to cleanse their data.

NDR has been developed by the Ark and joins Mortascreen, TBR and disConnect deceased in the portfolio of data assets used by data8 for deceased suppressions, they have over 10 million deceased records that can be matched against client’s data.

Antony Allen, managing director data8, said, “After evaluating the National Deceased Register we felt it would significantly add to our ability offer a complete service to our clients. We are always looking at ways to expand and improve the range of services we offer to our clients and believe that now we offer the most comprehensive data cleansing service”.

There were over 40,000 deaths a month registered in England and Wales last year, bearing this in mind, Allen continued, “It is important that direct marketers ensure that their data is cleansed regularly to reduce waste and not to cause distress to the bereaved. Using a combination of the wide range of data we have available and our unique cascade matching sequence we can ensure that our clients can trust their data”.

About data8:
Data8 Ltd is the premier data enrichment specialist, ensuring customers completely trust their data.
Customers access data8’s Software as a Service (SaaS) cloud based application to complete online data cleansing, this is backed by a bureau service and an unrivalled integration package which allows companies to quickly validate their data.

Data8 believes that data needs to be at the core of any business in order to inform, direct and develop growth, this can only be done with clean accurate data.

John Turtle
Data8 Limited
4 Venture Point
Stanney Mill Road
Chester
CH2 4NE
Tel: 0151 355 4555
Fax: 0151 355 3580
info@data-8.co.uk
www.data-8.co.uk

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