Recreational Boating Market 2024: Top Players are Brunswick Corporation, Groupe Beneteau, Ferretti Group, Sunseeker, MacGregor, Volvo Penta, Mercury Marine

Recreational boating market has also recently witnessed the emergence of beacons - small tech devices that can deliver information about a boat to the customer's smartphone as he walks around the boat. BoatGod is the example of one such beacon that can turn a yacht into a smart home by receiving data from all onboard devices and managing them. Incidentally, BoatGod also supports augmented reality and helps the skipper navigate during bad visibility or erratic weather and has generated waves of anticipation in recreational boating industry.

According to the NMMA, a strong dollar, lowering of fuel prices, and lower interest rates had increased boat sales in the U.S. by 3% in 2016. On these grounds, NMMA has apparently even demanded an increased investment by the U.S. government in the recreation sector, that would eventually push recreational boating market toward greater heights of development in the ensuing years. Quite ironically though, this business sphere had observed a slightly sluggish growth graph during recession, it rose prominently post the dismal period, faring better than it earlier.

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Citing an instance of the aforementioned fact, one of the leading boat manufacturers, Crestliner has recently launched its new product in Sprint Series. Introduced as a basic version of the pontoon, this product has been specifically designed for novice boaters and individuals looking forward to experiencing on-water versatility at an attractive rate. Considering that quite a proportion of consumers depict an interest in pontoons for enjoying on-water activities ranging from fishing to cruising, other companies in recreational boating market have also been attempting to launch novel pontoon designs.

What's more, the trend of upgrading the luxury factor in these vessels has been catching up throughout the vertical. It has been observed that players in recreational boating industry are enhancing layouts of boats including seating systems, storage compartments, flooring systems, audio packages, and other personalized facilities.
In addition to upgrading the aesthetic features, boat manufacturers are also focusing on attaining higher performance by developing advanced versions of the engine, to make sure consumers enjoy a highly efficient, fast-paced, and uninterrupted boating experience. This ongoing trend depicts a pattern in boating design enhancement - right from improving hardware to aesthetics to the driving experience, which is certain to propel recreational boating market share.

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The emergence of highly upgraded products reflects the deep commitment of participants in recreational boating market toward the improvisation of existing boating infrastructure. These companies have also been influenced by the shifting trends toward the adoption of sustainable technologies, that has had an impact on product design and development. In recent times, with customers ruling the roost, the development of core consumer-centric products has been making robust inroads in this vertical.

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