MVNO Market is Moving Fast! | Major Key Companies are Asda, AT&T, Etisalat, MTN, O2, Orange, SK Telecom, Sprint, T-Mobile, Telefónica, Deutsche Telekom, Three., U.S. Cellular, Verizon, Vodafone

The global MVNO market is poised to showcase impressive growth in the coming years on account of the intensifying need to provide differentiated services at a cheaper rate. Smartphones and other smart devices have penetrated a substantial portion of the global economy, which is paving the way for the growth of the MVNO market size. The ever-rising telecom needs, especially data requirements of the widening base of smartphone users has resulted in the initiation of multiple strategies by service providers. MVNOs have cropped up at the forefront of the telecom space as an apt format to address the exponential rise in data traffic.

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MVNOs incur much lesser cost as compared to MNOs (Mobile Network Operators) as investment in infrastructure and maintenance is not involved. Network services are purchased from MNOs at wholesale rates and sold at lower price range. Unlike MNOs, MVNOs are focused only on niche customer segments, which allow them to provide specialized as well as differentiated services. A host of other factors are instrumental in driving the growth of the MVNO market share, which include towering consumer demand for low-cost services, remarkable development in telecom infrastructure across the globe, and favorable regulatory landscape.

Unlike MNOs, MVNOs are free from investment and maintenance of infrastructure, which allow them to focus on core business activities. MVNOs primarily arose in the telecom landscape to provide services and bundles at wholesale rates, which helped them attract customers, especially the price-sensitive segment. These providers offer loyalty programs and financial services along with regular services provided by MNOS and are continually striving for delivering best-in-class differentiated services, which fulfill changing mobility requirements of customers.

Moreover, massive amounts of investments are pouring into the MVNO arena by various established players such as Dataxoom, BT Mobile, Red Pocket Mobile, Tracfone Wireless, Exetel, GiffGaff, and VoiceWorks GmbH. The opportunity to enter the market without investment in building and maintenance of infrastructure is acting as an appealing factor, which is further propelling MVNO market trends.

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The light MVNO business model requires much lower investment and has provided an impetus for the entry of various low-budget players to the industry. Small-scale players are deploying the light MVNO model to customize offerings for their customers in niche segments. Light MVNO market is estimated to witness a CAGR of 12.5% over 2018-2024.

The APAC MVNO market share valued at USD 8 billion in 2017 is advancing at a noteworthy pace. The unique business model of MVNOs allow them to offer customized services at affordable rates. The region is amidst economic upturn and is a price-sensitive one, due to which MVNOs have fared well in the region. These companies are rendering specialized services at lucrative rates to the broadening base of smartphones users, which has helped the business model gain large-scale commercialization.

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