Press release
Tasteful Selections™ Launches the Simply Amazing Flavors Recipe Contest
Bancroft, Wis., October 19, 2011- Consumers are invited to showcase their culinary skills through the Tasteful Selections Simply Amazing Flavors recipe contest for a chance to win free Tasteful Selections™ specialty potatoes for a year. Now through October 31, RPE is running the Tasteful Selections™ Simply Amazing Flavors recipe contest on the brand’s Facebook page at facebook.com/TastefulSelections.The contest is free and all it takes is uploading an original recipe and a photo on the Recipe Contest tab of the Facebook page to enter. Not only is RPE giving away free potatoes for a year as a first prize, they are also giving away $100 and $50 gift cards to runners-up. Contestants will have an opportunity to share their love of Tasteful Selections™ along with their one-of-a-kind recipes and have their recipes featured on TastefulSelections.com.
“The Simply Amazing Flavors recipe contest is designed to appeal not only to our core consumers, but also to generate more interest in the brand with newcomers,” noted Russell Wysocki, president and CEO at RPE. “We have an avid fan base who loves the convenience and flavor of Tasteful Selections and this contest is a great way for consumers to interact with our brand.”
Tasteful Selections™ are specialty baby potatoes with unique size and flavor profiles. Its “bite-right” size makes for easy, quick and consistent cooking. In addition to distinctive varieties such as Ruby Sensation and Purple Passion, Tasteful Selections™ has proprietary varieties such as their Signature Honey Gold. Tasteful Selections™ are available at over 8,000 retail stores nationwide.
RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE has a commitment to environmental sustainability, as well as category innovation and retail solutions.
RPE, Inc.
8550 Central Sands Road
P.O. Box 330
Bancroft, WI 54921
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