Shemaroo Entertainment Ltd. – 1st Indian producer to release Superhero animation film ‘Super K’ Online

Shemaroo Entertainment Ltd., an established integrated media content house in India synonymous with quality entertainment, is opening a new chapter in the fast growing Indian entertainment business by releasing its newest 3D CGI animation film on the Online platform first. Conceptualised, and produced by Smita Maroo, directed by Vijay Bhanushali, the super hero animation film and Shemaroo’s first home production, ‘Super K’, will be easily available and accessible anywhere and to anyone who has Internet connection and access. The unique film will be released on online platforms in the month of November in two languages (English and Hindi), which will make it the biggest release ever for any animation film in India.

The 95 minutes full length 3D CGI animated feature film ‘Super K’ is a superhero film that will entertain the entire family. Unlike most superheroes, who are born, ‘Super K’ is created and a goof-up causes him to turn out to be a freak unable to control his powers. As Badmess along with the evil Dr. Ozox plans to take over Dreamzone, ‘Super K’ has to team up with his friends and also learn to control his powers. The story of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. Its website is www.superkloud.com and the film will be promoted extensively and aggressively through the internet and social digital media including Facebook and Twitter amongst others.

Talking about her most ambitious and pioneering venture, the multi-faceted Smita Maroo, Head-Animation Business, Shemaroo Entertainment Limited, says, “The online release of ‘Super K’ is the first-of-its-kind in the Indian entertainment business and a breakaway concept away from the confines of theatrical releases. Children’s films are rare in themselves but empowering and allowing parents and kids to watch ‘Super K’ in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to peoples’ doorsteps. ‘Super K’ will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media.”

Over the years, Shemaroo Entertainment Limited has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television, mobile and digital platforms. It is continuing the expansion into new media platforms with interesting content. Further, it has produced award winning animation films like Bal Ganesh, Bal Ganesh 2, and Ghatothkach based on Indian mythological characters. Ghatothkach was the first Indian animation film to be released in 7 languages and was screened at Cannes Film Festival 2007.

Shemaroo's next strategy in animation - since it is a content house and understands the movie business - is to get as many good products out in the market. “We understand animation creation marketing and distribution. As far as India is concerned, there is so much demand for good content. The storytelling ability and international quality production capabilities exist. The challenge is only to bridge the distribution gaps to reach the target animation consuming audience, the kids and families. Once that happens, you will get to see many more good films. In line with this strategy, we have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume,” says Maroo.

The Content Library consists of more than 2,500 titles spanning new Hindi films like Ishqiya, Slumdog Millionaire, Ajab Prem Ki Ghazab Kahani, Omkara, Dil Toh Baccha Hai, Chandni Chowk to China, Bheja Fry 2, amongst others. Hindi films classics like Mughal-e-Azam, Shree 420, Mera Naam Joker, Amar Akbar Anthony, Namak Halaal, Kaalia, Madhumati etc., titles in various other regional languages like Marathi, Gujarati, Punjabi, Bengali among others as well as non-film content. Shemaroo has a number of Indian animation films in its Content Library.

Disclaimer:

The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India ("SEBI"). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in and the website of the Book Running Lead Managers at www.yesbank.in and www.icicisecurities.com . Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the Draft Red Herring Prospectus. The equity shares of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended ("U.S. Securities Act") or any state securities laws in the United States, and may not be offered or sold within the United States or to, or for the account or benefit of, "U.S. persons" (as defined in Regulation S), except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. State Securities laws."

For more information, please contact:

Janki Trivedi, Adfactors PR, 09820080835, 09820531932

The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India ("SEBI"). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in and the website of the Book Running Lead Managers at www.yesbank.in and www.icicisecurities.com

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