Chicken Flavor Market on Target to Reach $1,008.44 Million by 2026
Surge in demand for RTE meal and fast foods, increase in technological strides, and rise in income levels drive the growth of the global chicken flavor market. On the other hand, increase in side effects of artificial flavors, strict government regulations, and rise in health awareness among consumers curb the growth to some extent. However, development in the unpenetrated and under penetrated countries is expected to usher in an array of opportunities in the near future.
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Based on end user, the B2B segment accounted for nearly three-fourths of the global chicken flavor market revenue in 2018, and is projected to rule the roost till 2026. Ease of doing business and convenience of trading is triggering the consumer preference toward the specialized chicken flavor, which, in turn, has boosted the segment growth. Simultaneously, the B2C segment is expected to cite the fastest CAGR of 6.3% during 2019-2026. Availability of local manufacturers with variety of options in chicken flavors has proven to be the key factor behind the growth of the segment.
Based on form, the powder segment held the major share in 2018, generating more than four-fifths of the global chicken flavor market. Rise in trends of health consciousness and consumer preferences toward taste has led to an exponential increase in the use of powdered form of flavors by most of the manufacturing companies. And, this factor has driven the growth of the segment. The liquid segment, on the other hand, would grow at the fastest CAGR of 6.5% by the end of 2026. This is due to their increased demand in the meat industry.
Based on region, North America contributed to more than two-fifths of the global chicken flavor market share in 2018, and is anticipated to maintain the lion's share throughout the forecast period. Awareness among food lovers about the availability of various chicken flavors in the market has spurred the growth. At the same time, the Asia-Pacific region would showcase the fastest CAGR of 7.5% till 2026. Rise in concern among consumers about the long-term health effects of artificial ingredients and additives in food products has increased the demand for natural and healthy ingredients in food products, which majorly drives the flavor's demand in the region.
Major Players: Kerry Group plc, Koninklijke DSM N.V., Sensient Technologies Corporation, Cargill, BASF, International Flavors & Fragrances Inc., Symrise, Givaudan, Innova, and Trailtopia Adventure Food.
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