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Feminine Hygiene Products - A Market Worth Observing Growth | Procter & Gamble, Shudh Plus, Unicharm

03-04-2020 08:50 PM CET | Health & Medicine

Press release from: HTF Market Intelligence Consulting Pvt. Ltd.

Feminine Hygiene Products Market

Feminine Hygiene Products Market

An extensive elaboration of the Feminine Hygiene Products market strategy of the industry players in the precision of import/export consumption, supply and demand. The study starts with an introduction about the company/manufacturers profiling stating strategic concept behind business using methods to assess and analyze market. It also describes player/manufacturers strategy in the light of Porters, Value Chain & SWOT analysis, and based on that recommendation on players is derived like Procter & Gamble Hygiene and Health Care Limited, Elize Lifestyle Private Limited, First Step Digital Private Limited, Glenmark Pharmaceuticals Limited, Heyday - Organic Biodegradable , Sanitary Napkins and Pads, Redcliffe Hygiene Private Limited, Saathi Eco Innovations India Private Limited, Shudh Plus Hygiene Products Private Limited, Unicharm India Private Limited, Johnson & Johnson India.

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Market insights:
In India, approximately 60% of women are diagnosed with vaginal and urinary tract diseases and infections every year due to poor menstrual hygiene. Growing awareness about intimate hygiene and increase in preference for sanitary products like tampons and panty liners have garnered a huge demand for feminine hygiene products in the country. The entry of new players and start-ups is expanding the feminine hygiene products market in India, which was valued at INR 25.02 Bn in 2018 and is expected to reach INR 58.62 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~14.92%, during the 2019-2024 period.
Market Segment Analysis:
Segmentation based on product usage:
Out of the 365 Mn menstruating women in India, only ~18% of them use sanitary napkins and the rest ~82% of them, living in semi-rural and rural India, use unhygienic products like newspapers, cloths, rags, dried leaves, plastics, and wood shavings during menstruation. Most women living in urban areas are aware about menstrual hygiene, and can easily avail sanitary napkins from chemists, pharmacies and grocery stores. In rural India, women make use of unhygienic products due to lack of awareness and unavailability of feminine hygiene products. Further, they are often discouraged from buying sanitary napkins, since it is considered a luxury item.
Segmentation based on distribution channel:
Based on distribution channel, the feminine hygiene products market is mainly segmented into supermarkets, hypermarkets, pharmacies, drug stores, and online e-commerce websites, among others.
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Key growth drivers of the market:
o Education has made women aware of the importance of feminine and menstrual hygiene. With improved literacy rate, women have become acquainted with the various alternatives to sanitary napkins available in the market, like tampons, menstrual cups and panty liners. As a result, demand for feminine hygiene products has picked up in recent years.
o The Swachh Bharat Abhiyan initiative of the Indian government involves the support of schoolteachers, and state and district administrations for the implementation of safe menstrual hygiene practices in semi-rural and rural areas. Rashtriya Kishor Swasthya Karyakram, another initiative of the Indian government, was launched in 2014 to raise awareness about menstrual hygiene across schools. This program is aimed at ensuring access to subsidised sanitary products and encourage safe menstrual hygiene practices across the country, especially in semi-rural and rural areas.
Key deterrents to the growth of the market:
o Although the Indian government has launched several awareness programs across the country about menstrual hygiene, menstruation continues to be a taboo subject. As a result, women have reservations when it comes to buying feminine hygiene products from pharmacies or local shops, especially in rural areas, thereby impeding the growth of the market.
o The average price of a packet of sanitary napkin, consisting of six to eight pads, varies between INR 50 to INR 85. In a developing country like India, women in rural areas use traditional products like newspapers, plastics, cloths, rags, and other unhygienic products during menstruation, which cost much less than feminine hygiene products available in the market. This differentiation in price impacts the adoption of feminine hygiene products on a large scale, which may hamper the growth of the feminine hygiene products market in India.
Competition analysis:
In India, the feminine hygiene products market is dominated by a number of players like Procter & Gamble Hygiene and Health Care Limited , Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Lever Private Limited, Saathi Eco Innovations India Private Limited, and Sudh Plus Hygiene Products Private Limited. In 2018, among the major companies operating in the country, Whisper by Procter & Gamble Hygiene and Health care Limited, held the largest market share (51.42%), followed by Stayfree and Kotex. This is because Whisper, Stayfree, Kotex have launched lower priced variants of intimate hygiene products, making them affordable for women belonging to the different social strata of the country.
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Some extract from Table of Contents
o Overview of Feminine Hygiene Products Market
o Feminine Hygiene Products Size (Sales Volume) Comparison by Type (2019-2025)
o Feminine Hygiene Products Size (Consumption) and Market Share Comparison by Application (2019-2025)
o Feminine Hygiene Products Size (Value) Comparison by Region (2019-2025)
o Feminine Hygiene Products Sales, Revenue and Growth Rate (2019-2025)
o Feminine Hygiene Products Competitive Situation and Trends
o Analyze competitors, including all important parameters of Feminine Hygiene Products
o Feminine Hygiene Products Manufacturing Cost Analysis
o Marketing Strategy Analysis, Research Conclusions

Check complete table of contents with list of table and figures @ https://www.htfmarketreport.com/reports/2520285-feminine-hygiene-products-market-1

Key questions
who are the Leading key players and what are their Key Business strategies in the Feminine Hygiene Products market?
What are the key consequences of the five forces analysis of the Feminine Hygiene Products market?
What are different opportunities and threats faced by the dealers in the Feminine Hygiene Products market?
How key vendors are strengthening?

Thank you for Reading the Article.

Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA - 08837
Phone: +1 (206) 317 1218
sales@htfmarketreport.com

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the "Accurate Forecast" in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their "Goals & Objectives".

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