TV Analytics Market is Booming Worldwide|IBM Corporation, Google, The Nielsen Company, Zapr Media Labs, Alphonso Inc, TVSQUARED, DC Analytics and Others.

The Global research report titled "TV Analytics Market" delivering key insights and providing a competitive advantage to clients through a detailed report. The report contains 116 pages which highly exhibit on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability. An exclusive data offered in this report is collected by research and industry experts team.

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The Global TV analytics market to grow from US$ 1.9 Billion in 2018 to US$ 4.2 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. This report spread across 116 Pages, profiling 10 companies and supported with tables and figures is now available in this research.

Top Companies profiled in the TV Analytics Market:
o IBM Corporation (US)
o Google (US)
o The Nielsen Company (UK)
o Zapr Media Labs (India)
o Alphonso Inc. (US)
o TVSQUARED (Scotland)
o DC Analytics (England)
o Amobee Inc. (US)
o 605 (US)
o Clarivoy (US)
o TVbeat (UK)
o BLIX (Australia)
o H-Tech (Bulgaria)
o DC Analytics (Germany)
o Samba TV (US)
o AnalyticOwl (US)
o Edgeware AB (US)
o Realytics (France)
o Sorenson Media (US)
o FourthWall Media (US)
o Parrot Analytics (US)
o iSpot.tv (US)
o Admo.TV (France)
o Conviva (US)
o iQ Media (US)
o BrightLine (US)

Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.

Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers' behavior and improving their Return on Investment (RoI).

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"TV analytics market in APAC (Asia Pacific)is projected to grow at the highest CAGR during the forecast period"
The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations. Moreover, the growing audience inclination toward the global contents has led to the growth of major OTT providers, such as Netflix, Amazon Prime Video, and Hot Star, through which audiences can get an easy access to the content of their choice, anywhere, at any time.

The Study Objectives of this report are:
o To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market

o To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market

o To forecast the revenue of the market's segments with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

o To profile the key players and comprehensively analyze their recent developments and positioning in the market

o To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market

Research coverage:
The TV analytics market revenue is primarily classified into revenues from software and services. Software revenue is associated with software and platform offerings, while the services' revenue is associated with managed and professional services. The professional services comprise support and maintenance, and consulting. The market is also segmented on the basis of TV transmisiion types, applications, components, deployment models, and regions.

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