Press release
The Big Salad Teams up with Athletes Unlimited for Fundraiser
A unique fundraising partnership kicks off in March when The Big Salad, a Michigan-based restaurant chain, joins with Athletes Unlimited, a Michigan nonprofit that is dedicated to providing social, recreational and athletic outlets for people with disabilities.Throughout the month of March, The Big Salad will be offering a new one-of-a-kind salad, the "Rock Doc" to support the nonprofit work of Athletes Unlimited, which was founded by Dr. Jeff Pierce. The salad is an original blend of high energy greens, vegetables, fruits and proteins. It will be sold in The Big Salad stores throughout Michigan.
Proceeds from the sale of the salad will be donated to Athletes Unlimited, said John Bornoty, founder of The Big Salad, who decided to create a fundraiser after being helped by Dr. Pierce following a severe injury which left Bornoty unable to continue running.
"I've always been athletic and loved running before I severely hurt myself," said Bornoty. "I promised Jeff that if he could help me, I would name a salad for him. He helped me return to my active lifestyle and I love the mission of Athletes Unlimited. They help kids, and everyone who wants to experience sports."
The Big Salad has supported numerous nonprofit organizations since its founding in 2008, including educational institutions and the American Heart Association, said Bornoty.
Dr. Pierce, who has a long career with the Michigan Sports and Spine Center, founded Athletes Unlimited in 1996 to provide wide-ranging opportunities for people of all ages, regardless of their ability, to experience the joys and fellowship of sports and athletic competition.
The family of Ryen DeFillippo, who was born with spina bifida and uses a wheelchair, has experienced the support of Athletes Unlimited, enabling 7-year-old Ryen to enjoy sports like other kids. His mother, Stacey DeFillippo, says of the organization, "They care about our kids. These are people that just really invest in their lives." Ryen and his family, Dr. Pierce and John Bornoty will be at The Big Salad in Troy, 738 E. Big Beaver Road, to help kick off the fundraiser on Tuesday, March 3 from 1 to 3 p.m.
"Our goal is for everyone to experience an active life," said Pierce. "We are excited to partner with The Big Salad and thank John for his team's help in making this happen."
Every Saturday in March, guests visiting The Big Salad in Commerce Township (3050 Union Lake Rd.) and Troy (738 E. Big Beaver Rd.) will be able to meet other athletes who have received help from Athletes Unlimited. Athletes will also be handing out samples of the Rock Doc salad.
480 N. Canton Center Rd.
Box 871346
Canton, MI 48187
Athletes Unlimited - Founded in 1996 Athletes Unlimited, located in Troy, provides outlets where athletes with disabilities can participate in sports socially and competitively. Dr. Jeff Pierce, the medical director for Michigan Sports and Spine Center, believes everyone, regardless of ability, can benefit from participating in sports and Athletes Unlimited's primary goal to provide those opportunities to as many physically challenged individuals as possible. Learn more at https://athletesunlimited.com/.
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