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Asbury Automotive Group Selects 3 Birds to Manage Its Online Marketing and Digital Communication

10-04-2011 07:21 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: 3 Birds Marketing

/ PR Agency: 3 Birds Marketing
3 Birds Marketing -- Listen. Engage. Convert. Retain.

3 Birds Marketing -- Listen. Engage. Convert. Retain.

Chapel Hill, NC – Asbury Automotive Group, Inc., one of the largest automotive retail and service companies in the U.S., has chosen 3 Birds Marketing, LLC, to handle its retail automobile stores’ digital communication efforts. Asbury selected 3 Birds for their quality, innovative approach and attentive account management. The solutions 3 Birds will provide to Asbury dealerships include customized email newsletters, online reputation management, social media, blogging, and other content and data-driven engagement and retention-marketing initiatives.

3 Birds, a technology company and marketing agency, delivers best-in-breed technology solutions and managed marketing services to the automotive industry. 3 Birds will provide its solutions to Asbury’s dealerships, representing 30 brands of American, European and Asian vehicles. The partnership will enable Asbury’s dealerships to enhance their digital presence, and reach customers and prospects across multiple channels.

Bob Murray, director of operational marketing for Asbury, said, “When searching for a digital partner, we knew that we needed a company capable of capturing and conveying the unique personality of each of our dealerships. 3 Birds’ multi-channel approach to customer retention and acquisition is completely in sync with Asbury’s vision of putting customers first and earning customers for life.”

Kristen Judd, president of 3 Birds, commented, “We are inspired by Asbury’s integrity and core values. In today’s business climate, it is not uncommon to hear companies talk about transparency, authenticity, and customer experience. What is uncommon is to find businesses that are successfully weaving these values into the fabric of their culture. Asbury doesn’t just talk the talk, they walk the walk.” Judd added, “We are proud to help Asbury solidify their position as one of the most customer-centric automotive retailers in the U.S.”

3 Birds’ suite of graduated solutions uses quality content and powerful technology to enhance and develop data for future marketing campaigns and to maximize sales and service opportunities for clients.

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ABOUT ASBURY AUTOMOTIVE GROUP, INC.
Asbury Automotive Group, Inc. (NYSE: ABG), headquartered in Duluth, Georgia, a suburb of Atlanta, is the 6th largest automotive retailers in the U.S. Built through a combination of organic growth and a series of strategic acquisitions, Asbury currently operates 80 retail auto stores, selling and servicing 30 different brands of American, European and Asian automobiles. Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts and service contracts.

ABOUT 3 BIRDS MARKETING
3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web and social media marketing solutions. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit www.3birdsmarketing.com or call us at (877) 285-1094.

Media Contacts
Asbury Automotive Group:
Melissa Corey
770.418.8231

3 Birds Marketing:
Kristen Judd
321 West Rosemary Street
Chapel Hill, NC 27516
kristen@3birdsmarketing.com
415.235.3902

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