Press release
Sanita Club Brand Launches ‘I Love KSA’ Campaign to Celebrate Saudi National Day 2011
(Saudi Arabia) In celebration of Saudi National Day, Napco’s tissue and household disposables brand, Sanita Club, introduces for the 2nd consecutive year ‘I Love Kingdom of Saudi Arabia (KSA) – Mawtini’ campaign. INDEVCO Group, headquartered in Lebanon, is a managing partner of Napco.In line with the occasion, the ‘I Love KSA – Mawtini’ campaign aims to instill a spirit of pride among citizens of the kingdom.
‘I Love KSA – Mawtini’ Campaign
As part of the campaign, Sanita Club is giving away a decorative National Day tissue box with every purchase of 6 packs of Sanita Club facial tissue.
Furthermore, the campaign uses mobile barcodes on the back of each ‘I Love KSA – Mawtini’ tissue box to link to the ‘Mawtini – KSA’ Facebook fan page (facebook.com/Mawtini.KSA).
Customers scan the barcode into smart cell phones and are directed to the campaign’s fan page, where they can take part in discussions, share posts, videos, and photos about what it means to be Saudi Arabian and why they love KSA.
Saudi National Day
Saudi Arabia’s National Day, on 23 September 2011, recognizes the kingdom’s unification. King Abdul-Aziz Al Saud united the two kingdoms, Nejd and Hejaz, in 1932. Saudi National Day represents advancement, growth, and security for the kingdom.
About Napco
Napco is a leading Saudi Arabian group of manufacturing companies, with 12 plants producing consumer disposables, away-from-home products, paper and plastic flexible packaging, and corrugated packaging. The group employs over 3000 people.
Napco’s Sanita Club brand includes plastic and foil food wrap, plastic table covers, and paper hand towels, in addition to facial tissue and toilet tissue.
Contact Information
Napco Consumer Marketing Department
Saudi Arabia
PO Box 30263
Jeddah 21477 Saudi Arabia
Jeddah Tel: +966 2 6370757
Riyadh Tel: +966 1 2650155
Dammam Tel: +966 3 8473111
Fax: +966 2 6374886
E-mail: znicolas@napcogroup.com
Web: www.facebook.com/pages/Mawtini-KSA/
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