Asia Teleshopping Market: To Boom In Near Future By 2027 With Industry Key Players

Teleshopping market, also known as direct response television shopping (DRTV), refers to the activity of buying services and products through over the phone or internet, in response to the advertisement on the television. Product and service offerings include range of products for home and personal use, such as consumer electronic products, apparel, accessories, personal care products, healthcare products and home furnishings.

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Major Players in Asia Teleshopping Market are: ShopChannel, China Shopping Network, Network18 (Homeshop18), Shop CJ, Naaptol, Zee Media Corporation Ltd., Telebrands Corp.

Availability of multiple payment options and presence of dedicated channels for teleshopping will present considerable growth opportunities over the forecast period:

Various advancements in technology have led to development of multiple payment options such as internet banking, mobile wallet payment, debit cards, and credit cards. This has led to increased consumer spending capacity, owing to relative ease of transaction through means other than COD and enhanced security.

Buying time slots on popular channels for infomercials that cater to large home audiences has led to increased product sales and high profit margins. Moreover, introducing high quality and branded products that can enhance consumer inclination will continue to provide significant boost to the market. Participants are increasingly involved in introduction of cutting edge products such as fitness products that can improve personal fitness with minimum efforts, consumables to improve health and accessories at highly competitive prices.

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On the basis of operation type, the Asia Teleshopping market is classified into:
-Dedicated Channels
-Infomercials

On the basis of product type, the Asia Teleshopping market is classified into:
-Consumer Electronics
-Apparel & Accessories
-Personal Care & Healthcare
-Home Furnishings

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This release was published on openPR.