09-14-2011 08:30 AM CET - Advertising, Media Consulting, Marketing Research

Small businesses cannot survive without web presence: Waseem Saddique explains all.

Press release from: Waseem Saddique Marketing

Building a website is considered a vitally important task for any small business owner. Online marketing consultant Waseem Saddique explains how simple platforms allow small businesses to market their company.

The online world is growing at an accelerated rate so it is becoming increasingly difficult for any business to survive without some sort of online presence.

“It is often presumed that building a website is a difficult and costly task. But in reality it is becoming far easier for business owners to build an impressive website on their own,” explains marketing expert Waseem Saddique.

Taking this into account, third party help is highly recommended if the business is expanding into e-commerce or if what you desire is particularly complex.

“There are a range of simple and easy to use platforms available that are perfectly fine to use for a functional first business website,” continues Waseem Saddique.


Wordpress is the most popular Content Management System available today. Not only is it easy to install, use and extend, Wordpress is great to get a business online fast.

Another positive aspect of Wordpress is the easy-to-use administration panel. Editing pages and posts are similar to using a word processor.

“SEO with Wordpress is relatively ok; however a lot depends on the template used. Some destroy the code validation and introduce junk scripting,” says Waseem Saddique.

Although a downfall of Wordpress there are sufficient plugins for a good SEO solution.


Tumblr is becoming an increasingly popular choice for business websites. Tumblr is not a CMS, it is a blog platform.

“Compared to wordpress, tumblr has limited functionality but has some great features. Tumbler is a great choice for very basic sites,” advises Waseem Saddique.

Users are able to follow specific Tumblrs and if a company has followers they are able to see updates – a great way to keep in touch with current and potential customers.


Joomla is considered the most flexible CMS around and functionality can be changed for a multitude of jobs. Although not considered as user friendly as Wordpress.

Templates are a very strong feature with Joomla – with a great choice that are easy to customise and experiment with.

Having web presence is vital nowadays; it allows businesses to be open to the world 24 hours a day with no extra labour costs. Not only this, the market place is hugely enlarged – it increases prospective customers and generates sales.

In an age where yellow pages are at the back of cupboards and Google is the be all and end all to search engines, ensure that the business – no matter how great or small has a website.

Waseem Saddique is an online marketing specialist, using the best of Pay Per Click advertising and Search Engine Optimisation for better marketing results!

Newland House, 4th Floor, 137-139 Hagley Road, Birmingham B16 8UA

This release was published on openPR.
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