Marula Oil Market | Metiista, AFRICAN BOTANICS, Lonza Group, Natural Sourcing, LLC, ROK Stars PLC

Known to be highly beneficial for skin, the marula oil market will see demand for products based on the oil over the forecast period of 2018-2028. Some of the major brands in the skin care segment are extremely focused on using the oil as a mollifying agent. Besides, the fact that the oil is showing great results in term of cell renewal in skin is also greatly contributing to the growth of its popularity.

Additionally, it is important to note that a number of people with a great number of followers are also impressed by marula oil and are not keeping back from promoting it on social media platforms. Here, it is notable that not only does social media play a role in overall growth in demand for marula oil, especially over the forecast period, it is also setting new beauty benchmarks in people's lives, leading to more and more people conscious about the look and feel of their skin, especially online, ready to experiment with new products more easily than ever before.

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And, thus it does not really come as a surprise that the possibilities in the market, particularly in terms of skin and hair care products seem endless as of now. As per a TMR Research report, the market would demonstrate a steady growth curve over the period stated above, credit the decent CAGR (Compound Annual Growth Rate) that the market is set to chart.

Clamor for Organic Products to Push Global Marula Oil Market onto a Higher Growth Curve over the Forecast Period

The new age consumers are highly drawn towards organic products. And, it is mainly because these products are perceived as highly beneficial and that they do not cause any side-effects unlike chemical-based products. And, as stated above, marula oil, derived from nuts, is not just natural, it is also considered to be highly nourishing, and anti-ageing.

North America to Account for Largest Share over the Forecast Period

One of the largest contributors to the growth of global marula oil market is the North American region, owing to a number of dominant skin and hair care players flanking the regional landscape. Additionally, the consumers in the region are highly conscious and drawn towards organic products. Besides, the high disposable incomes make it easy for this consumer-base to shell out a little extra for premium products. It is also worth noting here that the region is looking at a dizzying pace of ageing, especially over the next 30 years, when one in every four people here would be aged 65 and over. Another region that is witnessing rapid ageing is Europe, with a similar ratio for the period.

It is also worth noting here that worldwide, over the same period, one in every six people would fall into this age bracket. Additionally, it is interesting to note that 2 billion people are nearing the 65 and above age group over this period, and will be a good demographic to tap into for players operating in the global marula oil market over the forecast period.

It is quite interesting to note here that the market is fragmented and seeing new players trying to enter the fray. Some of the names that have made a mark on the global marula oil market are Marula Natural Products (Pty) Ltd, Metiista, AFRICAN BOTANICS, Lonza Group, Natural Sourcing, LLC, ROK Stars PLC, ACURE ORGANICS and others. And, for most, critical strategies of growth include investment in research and development, in order to come up with lucrative products in the market, and thereby, ensure a good market share is bagged over the forecast period.

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