What really stopping Amazon to Tap Chinese ecommerce Market?

The latest update of Failure Case Study: Amazon China Market study provides comprehensive information on the development activities by industry players, growth opportunities and market sizing for Failure Case Study: Amazon, complete with analysis by key segments, leading and emerging players, and geographies. The 23 page study covers the detailed business overview of each profiled players, its complete research and market development history with latest news and press releases. The study helps in identifying and tracking emerging players in the market and their portfolios, to enhance decision making capabilities and helps to create effective counter strategies to gain competitive advantage. Some of the players profiled/ part of study coverage are Alibaba, Amazon, Walmart, Yihaodian, WeChat, ALOG Technology Logistics

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Summary

A global e-commerce giant that failed as it could not adapt to the tastes and preferences of Chinese consumers.

Amazon entered China through the acquisition of Joyo.com, China's largest online book-seller, in 2004.

With a market share of less than 1% even 15 years after its launch in the country, Amazon China failed to strike a chord with Chinese consumers and hence it decided to withdraw its online market place. Chinese consumers, already accustomed to free and rapid deliveries from local players, failed to see value in Amazon's offerings.

The company also failed to offer convenient shopping experiences.

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Scope

- Amazon's strategy of bringing key aspects of the supply chain in-house led to escalation of operating costs.
- Price-sensitive Chinese consumers shunned Amazon's system of charging for delivery. Amazon China lagged behind JD.com and Alibaba in terms of delivery speeds as well.
- Owing to their extensive distribution network, powered by several smaller local logistic firms, these two Chinese counterparts offer delivery within one day, sometimes within a few hours.
- Amazon's Prime Day lacked the connection with consumers that Alibaba has been able to maintain.
- The company's key decision-makers in the US failed to understand Chinese consumers, which led to its downfall in China.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Companies Mentioned in the Report
Alibaba
Amazon
Walmart
Yihaodian
WeChat
ALOG Technology Logistics

Extracts from the TOC:
The exhaustive study has been prepared painstakingly by considering all important parameters. Some of these were
o Market sizing (value & volume) by Key Business Segments and Potential and Emerging Countries/Geographies
o Market driving trends
o Consumers options and preferences, Vendor and Supplier Landscape
o Regulatory Actions and Regional Policy Impacts
o Projected Growth Opportunities
o Industry challenges and constraints
o Technological environment and facilitators
o Consumer spending dynamics and trends
o other developments

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