Neschen exhibits in India
Bückeburg, 1 September 2011 - Marketing campaign on the sub-continent: Neschen AG is now positioning its brands for the printing and media industry in India. A clear sign of this commitment was the Bückeberg coating specialist's presence at the Media Expo in New Delhi at the end of July. This is a trade fair for indoor and outdoor advertising as well as signage solutions. Together with its Indian partner, Sprint (India) Imaging PVT Ltd., Neschen presented its high-quality laminates and digital print media to an interested audience.
Neschen was able to convince visitors of the quality and effectiveness of their products at the stand itself. As expected from the media specialist, the exhibition stand was equipped solely with the company's own printed media ranging from the "Erfurt wallpaper CA" to the textile "VARItex decoframe 250 B1 CA" through to the self-adhesive digital print film "solvoprint easy dot 100". The display also focused on a comprehensive range of Display Graphic Solutions (DGS). In this sector, the company offers the right print medium for any application. Neschen also supplies the right mounting film ( either matte or glossy, water or solvent-based. The high-quality display systems of the display expert Expolinc are used to present these products to their best advantage and the result is a truly eye-catching display at the point of sale.
"The tiger economy of India is showing strong growth. The Media Expo has shown that the graphics industry can also profit from this. And the lively interest in our products shows that the 'Made in Germany' quality brand is more in demand than ever," commented Export Sales Manager Walter Würsch with delight following Neschen's success at the trade fair in New Delhi. Vishal Vaswani, Managing Director and owner of Neschen's partner Sprint (India) Imaging PVT Ltd. in New Delhi, is also thrilled: "The trade fair was a total success for us - it is precisely the excellent quality of the Neschen products which is so well received here."
Taking part in the Media Expo is, however, not the only activity the company has been involved in. Further measures are required to push expansion forward in this important market and to bring about above-average growth. With this in mind, Neschen AG has initiated an extensive programme to help local business partners market Neschen products successfully.
Picture: Walter Würsch
Caption: "The tiger economy of India is showing strong growth. The Media Expo has shown that the graphics industry can also profit from this," commented Walter Würsch, Export Sales Manager at Neschen AG in Bückeburg. "And the lively interest in our products shows that the 'Made in Germany' quality brand is more in demand than ever."
Picture: Neschen stand in New Delhi
Caption: Decorated solely with own brand print media - Erfurt wallpaper CA, VARItex decoframe 250 B1 CA textile and self-adhesive digital print film solvoprint easy dot 100: the Neschen fair stand at the Media Expo Delhi.
Picture: varitex decoframe
Caption: The polyester textile "VARItex decoframe" can be printed using both the DyeSub process and also pigmented water-based, UV-hardening and latex inks. Due to the novel coating, the textiles retain their soft haptic after being printed. Here: a VARItex decoframe textile printed with latex inks.
Picture: Digitally printed Erfurt non-woven wallpaper
Caption: Guarantee for growth in the "Graphics" business sector: Digitally printed Erfurt non-woven wallpaper for individualistic interior design. These wallpapers, which have won numerous awards, are environmentally-friendly and free from PVC and plasticizers.
Picture: easy dot 100 printed film
Caption: The digitally printable solvoprint easy dot 100 PE film is reversibly adhesive. It can be removed from almost all surfaces without leaving any residues. The adhesive coating, which is applied point-wise in a dotted pattern creating air channels, means that even large advertising areas can be applied easily, without bubbles or creasing.
Picture: Adhesive dots
Caption: Easy to recognize: the dotted adhesive coating on solvoprint easy dot 100 PE. Event organizers appreciate this reversibly adhesive film. Because this inexpensive digitally printable medium can be rapidly and easily applied without a squeegee, even by inexperienced hands. Once the event is over, it can be removed without residues from almost all surfaces. The film is therefore an ideal partner, especially for short-term events such as marketing actions and fairs.
Sample copy requested if published
Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings
Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2010. www.neschen.com
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
Agentur für Public Relations GmbH
Ralf M. Haaßengier
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
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